ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021. The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021.

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ROI Revolution

AUGUST 3, 2021

Published June 29, 2021 | Updated August 3, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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ROI Revolution

MARCH 2, 2021

Last updated March 2, 2021. 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 2021 COVID-19 stats + trends.

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Kibo

MARCH 29, 2021

More than ever consumers expect shopper experiences that are seamless across all channels. And in 2021, consumers expect those channels to service them anywhere and anytime. Retailers need the extensibility and scalability afforded by unified commerce to succeed in 2021 and beyond. Email and search marketing followed.

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ROI Revolution

JULY 1, 2021

Updated July 1, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. trillion this year.

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ROI Revolution

DECEMBER 14, 2021

Published June 29, 2021 | Updated December 14, 2021 As we approach a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Cyber Week 2021 in the rearview.

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ROI Revolution

JUNE 1, 2021

Last updated June 1, 2021. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world.

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ROI Revolution

SEPTEMBER 24, 2021

Published September 24, 2021. The ecommerce landscape has experienced a multitude of changes in 2021, and Q3 was no exception. As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem.

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ROI Revolution

MAY 6, 2021

Last updated May 6, 2021. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Post-pandemic paid search ad spend trajectory skyrocketing. Paid search ad spend will grow 24.0%

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ROI Revolution

APRIL 8, 2021

Last updated April 8, 2021. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Casual apparel brands thrived in 2020 with consumers spending more time at home. Published March 12, 2020.

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ROI Revolution

JANUARY 11, 2021

Published January 11, 2021. With the state of the economy and consumers’ behavior so unpredictable, what can executives and marketers do to keep their brand not just alive but thriving in 2021? In this article, we’re taking a look at the top 9 ecommerce trends for 2021 that will be key for growing brands.

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ROI Revolution

JANUARY 5, 2021

Last updated January 5, 2021. Welcome to the first update to our COVID-19 + ecommerce blog of 2021. Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. billion in 2021 (up from $794.5B in Q2 2021 over Q1 2021.

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ROI Revolution

OCTOBER 7, 2021

Updated October 7, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

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ROI Revolution

NOVEMBER 4, 2021

Updated November 4, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

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ROI Revolution

SEPTEMBER 2, 2021

Updated September 2, 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers.

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ROI Revolution

AUGUST 5, 2021

Published August 5, 2021. The 2021 holiday season is set up to be yet another challenge for brands looking to grow profitably. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consider using FBM or direct fulfillment as a backup method.

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ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

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ROI Revolution

FEBRUARY 2, 2021

Last updated February 2, 2021. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ).

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ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. That will be nearly 16% growth over 2021 and 34.5% increase expected over 2021. Dive into the stories: Q4 2021. December 16.

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ROI Revolution

SEPTEMBER 17, 2021

Published September 17, 2021. While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Re-Engage With Remarketing.

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ROI Revolution

DECEMBER 7, 2021

Published December 7, 2021. Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Business being good isn’t always a good thing.

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ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update.

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ROI Revolution

SEPTEMBER 20, 2022

Between the COVID-19 pandemic, supply chain strain, and inflation concerns, consumers have been starting their holiday shopping earlier than ever. 44% of consumers start their holiday shopping in or before October. For marketers, holiday season prep starts several months before customers start shopping. of overall consumers.

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ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. However, the number of social media users has grown a modest 3.3%

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ROI Revolution

DECEMBER 3, 2020

Consumers still spent a record $10.8 Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% COVID-19 has accelerated many consumers’ shifts to direct-to-consumer (DTC or D2C) brands.

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ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. According to the Toluna and Harris Interactive COVID-19 Barometer survey , 40% of consumers in the United Kingdom plan to reduce spend related to entertainment as lockdown restricitons ease. 2020 Ecommerce Paid Search.

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ROI Revolution

JULY 2, 2020

eMarketer predicts that YOY ad spending increases won’t return to where we expected them to be pre-pandemic until 2021. 2020 Ecommerce Paid Search. COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. The journey to a new normal will be a slow one.

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ROI Revolution

SEPTEMBER 9, 2020

consumers came from online orders. Prime Day’s proximity to Cyber 5 introduces yet another new factor to consumers’ changing holiday shopping habits in 2020. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. From 2018 to 2019, ecommerce sales grew just 12.7%.

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