Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand
Retail TouchPoints
MAY 20, 2022
“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.
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