article thumbnail

7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

The madness of the 2022 holiday shopping season isn’t far away – and for many shoppers, it’s already begun. In this article, we’ll explore seven strategies to prepare your brand for the 2022 holiday shopping season: Plan personalized promotions. ROI 2022 Holiday Shopping Season Opportunity.

article thumbnail

Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In this article, dive into the data for insights into personalized marketing in ecommerce. of decision-makers named it as a top trend on their mind going into 2022. of doers, 53.5% Just 34.5%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video: Using GA4 to Optimize Your Holiday Strategy 

ROI Revolution

GA4 has been around since 2022, and we no longer have Universal Analytics. We really recommend doing that and investigating those options. We’ve got holiday shopping coming up and it’s going to be a very different year, especially when we look at reviewing the data and the platforms we’re using.

Books 78
article thumbnail

Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

An A/B test strategy was developed and executed in order to make data-backed recommendations to optimize Steiner Tractor’s website. Sources Statista, Share of households reachable via connected TV (CTV) programmatic advertising in the United States in 1st quarter 2022. Explore the full story in the case study.

article thumbnail

January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two. 2020 will be the year video takes over.

article thumbnail

Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

The deadline for building seamless year-over-year data in GA4 was July 1, 2022. This is the GA4 attribution model that we recommend brands use. This model type disseminates fractional conversion credit based on data for each conversion event – organic, paid search, email, or direct. User and session data is not affected.

Events 78
article thumbnail

5 Key Holiday Ecommerce Tips for Brands

ROI Revolution

Are you adopting responsive search ads in all ad groups? It is recommended to have at least one responsive search ad per ad group with at least five unique headlines and at least two distinct description lines. Cyber Week), seasonality adjustments are recommended.