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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce.

Toys 228
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

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Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

Retail TouchPoints

One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 278
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Groupe Touchette Partners with Pivotree to Increase Transactions with New Dynamic B2B Customer Portal

Pivotree Blog

To view in French click here New platform enables a boost in sales and functionality, resulting in streamlined workflows and over 15% increase in transactions to date TORONTO, July 5, 2023 – Pivotree Inc.

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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Prior to the pandemic, many B2B businesses still relied heavily on non-digital interactions for selling, particularly those that involved sales representatives.

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The Impact of Live Commerce on Shopping

Smile.io

billion in 2023. When using live commerce and ecommerce sites, customers can choose from a range of delivery options or even curbside pickup.   Advertising revenue from TikTok was expected to rise by 55% in 2023. Loyalty & Reward Program Insights from Smile.io Billion in 2023. billion visitors in 2022.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).