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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146
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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business. But choosing a headless commerce platform isn’t easy.

Magento 147
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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. But don’t sleep on B2B sales in Q4.

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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 114
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Rue21 Adds New CIO to Revamped Leadership Lineup

Retail TouchPoints

11, 2023, is joining the business after more than five years at GNC , where he led several transformational projects, including the implementation of digital sales and consulting tools for associates. Fashion retailer Rue21 is bringing a new CIO on to its revamped leadership team. Scott Saeger, who will take on the role starting Sept.

Fashion 245
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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

Well, 2023 wasn’t the year of storytelling or branding; it was the year of AI. I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Here’s my perspective on the right blend of humanity and AI in today’s approach to creative.

B2C 252
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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.

eCommerce 230