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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146
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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

B2B Email Marketing Statistics. As businesses continue to spend more time online, B2B brands are also turning to email marketing as a way of nurturing and converting leads in the business world. 85% of B2B companies use email marketing software. Around 31% of B2B brands use their emails to nurture leads. Around 23.8%

Marketing 196
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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5 Social Responsibility Strategies to Implement in 2023

Smile.io

Daily Karma is an online B2B marketing platform that makes this easy for ecommerce brands. Top 10 Examples of Social Responsibility as a Customer Retention Tool Social responsibility is a huge priority for consumers. Here is a list of the 10 best socially responsible initiatives for customer retention.

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What is Customer Engagement, and Why is it Important (in 2023)?

Smile.io

Like most definitions, SaaS and B2B companies describe “customer engagement” differently. It’s estimated that more than 90% of companies across ecommerce industries have some type of loyalty program offered to their customers. Customers don’t want to feel like they’re missing out on something.

Customer 101
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The Impact of Live Commerce on Shopping

Smile.io

billion in 2023. When using live commerce and ecommerce sites, customers can choose from a range of delivery options or even curbside pickup.   Advertising revenue from TikTok was expected to rise by 55% in 2023. Billion in 2023. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Gartner Predicts that by 2023, 75% of organizations selling direct to consumers will offer subscription services. This rapid growth wouldn’t be possible without the adoption of customers. What about B2B eCommerce Subscriptions? This reality has made B2B businesses laggards when it comes to adopting digital technology.