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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Many consumers are longing for the pre-pandemic experience of sampling products and chatting with in-store customer service associates to receive personalized product suggestions and recommendations.

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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization.

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Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. An A/B test strategy was developed and executed in order to make data-backed recommendations to optimize Steiner Tractor’s website. Explore the full story in the case study.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. This is the GA4 attribution model that we recommend brands use. This model type disseminates fractional conversion credit based on data for each conversion event – organic, paid search, email, or direct.

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Ecommerce marketing in 2023 will separate the good brands from the poor ones

Omnisend

That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. In order to build that trust, Maurice highly recommends Omnisend. “I For 2023, Maurice believes it’s no longer enough to simply have a good product.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

After you connect Albert to your accounts, you can instantly watch the program build or enhance your campaigns based on market data. Through Albert, you are not only able to get real-time recommendations but also have the choice to let the system make necessary changes for you. Prices can seem a bit steep for marketers.

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