How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back
Retail TouchPoints
DECEMBER 10, 2021
In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Many consumers are longing for the pre-pandemic experience of sampling products and chatting with in-store customer service associates to receive personalized product suggestions and recommendations.
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