Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans.

B2C 260

B2C Multi-channel B2B Marketing 260

Forrester eCommerce

MARCH 28, 2024

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Forrester eCommerce

AUGUST 1, 2024

We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak. Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI […] Time flies.

Marketing 273

Marketing B2C Technology 273

Forrester eCommerce

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. Marketers must coordinate their loyalty […]

B2C 243

B2C Consumer Marketing Customer 243

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

SEPTEMBER 19, 2024

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category.

Customer Data 243

Customer Data Games B2C Customer 243

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 256

B2B eCommerce BigCommerce Omnichannel 256

Forrester eCommerce

AUGUST 8, 2024

According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. Awareness around generative AI (genAI) among consumers is peaking. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359

Consumer B2C Customer Marketing 359

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

Forrester eCommerce

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Customer 389

Customer B2C Marketing 389

Forrester eCommerce

JULY 3, 2024

Despite the post-election trauma in France, brands sponsoring the Paris 2024 Olympic games should be able to leverage their investments. There is a huge contrast between the current political context today in France and the universal message that the Olympic games will convey in about three weeks.

Games 243

Games B2C Customer Marketing 243

Forrester eCommerce

FEBRUARY 7, 2024

This year, in 2024, the economy […] The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 259

Consumer Customer Loyalty Customer Experience B2C 259

Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Marketing 243

Marketing Events B2C 243

Forrester eCommerce

OCTOBER 24, 2024

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Marketing 195

Marketing Social Media B2C Operations 195

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 95

Marketing B2C eCommerce Channel 95

Forrester eCommerce

MARCH 7, 2024

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Marketing 433

Marketing B2C Technology 433

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

Social Media 303

Social Media B2C B2B Customer Data 303

Forrester eCommerce

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance.

Technology 259

Technology Improvements Marketing Customer 259

CPC Strategy

APRIL 26, 2024

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. With that in mind, it’s no wonder that marketers are investing more budget into video streaming services.

Blog 79

Blog Subscription Games eCommerce 79

Forrester eCommerce

SEPTEMBER 26, 2024

A l'approche du lancement de nos prévisions pour 2025, nous revenons sur certaines d'entre elles formulées l'an dernier. Découvrez comment nous nous en sommes sortis et obtenez une première impression des thèmes que traiteront nos prochaines prévisions.

B2C 195

B2C B2B Management Marketing 195

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 89

Events Seminar Marketing Workshop 89

Retail TouchPoints

MAY 27, 2024

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. An ecommerce pioneer with 30 years of experience, Lauren Freedman joined Bizrate Insights in 2023 as Executive Director, Content Marketing.

Customer 259

Customer Live Chat Social Media eCommerce 259

Forrester eCommerce

FEBRUARY 21, 2024

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.

Consumer 431

Consumer Blog B2C Marketing 431

Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Events 221

Events Marketing B2C 221

Forrester eCommerce

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Consumer 259

Consumer Customer Experience B2C Customer 259

Pivotree Blog

JANUARY 11, 2024

Experts in digital commerce, supply chain and data management demonstrate their award-winning technologies, paving the way for retail success in 2024 TORONTO–(BUSINESS WIRE)– Pivotree Inc. Control Tower addresses that market need. Pivotree SKU Build has been created to deliver fully enriched and curated SKUs.

Fulfillment 52

Fulfillment B2B Supplies B2C 52

Forrester eCommerce

SEPTEMBER 27, 2024

A year ago, we predicted that the number of green consumers would stay constant in 2024, despite climate chaos and backlash. Despite evidence of accelerated weather-related disasters and a desire among many consumers to act sustainably, we predicted that inflation and the cost of living would heavily influence buying decisions.

Consumer 195

Consumer Customer Experience B2C Customer 195

Omnisend

DECEMBER 12, 2023

The email open rate is a key email marketing metric that indicates the percentage of recipients who open an email out of the total number it was sent to. Open rates are precursors for other critical email marketing metrics like click-through and conversion rates. Try Omnisend today Start now Pricing What is email open rate?

X-cart 89

X-cart Mobile Improvements Merchant Services 89

Forrester eCommerce

MAY 22, 2024

The 2024 edition of VivaTech in Paris is set to be a great success with more than 150,000 in-person visitors. Paris will be the center of innovation and technology this week. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world. The […]

Events 293

Events Technology B2C B2B 293

Forrester eCommerce

JULY 8, 2024

Instead, on July 26, Americans will be glued to their screens as athletes sail down the Seine to inaugurate Paris 2024. Paris Gets Ready To Welcome The World For the first time in history, the Summer Olympics opening ceremony will not be held in a stadium. Interest in these Games is high – A […]

Other 243

Other Events Games Customer Experience 243

Forrester eCommerce

JANUARY 2, 2024

Now that we’re done with a December’s worth of wholesome family enjoyment and good-natured holiday fun, it’s time for our annual retreat to the land of jingling-jangling slot machines and questionable moral decisions. Yes, It’s time for CES in Las Vegas!

Customer Experience 221

Customer Experience Consumer B2C Customer 221

Forrester eCommerce

JUNE 11, 2024

Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC). The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th.

Customer Experience 259

Customer Experience B2C Customer Marketing 259

Forrester eCommerce

JANUARY 4, 2024

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

B2C 259

B2C Consumer Marketing Customer 259

Retail TouchPoints

JULY 28, 2021

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As retail sales by 2024 , with 40% of U.S. Social commerce is expected to account for $84 billion in U.S.

Payment Services 261

Payment Services Comparison Shopping Banking Magazine 261

Retail TouchPoints

NOVEMBER 16, 2023

However, there are other, more impactful steps brands can take to grow their market share across the healthy eating and wellness sector. The Opportunity for Healthy Private-Label Ranges While we have seen the offerings of private-label brands evolve, most need to catch up from a branding and marketing perspective.

Retail 268

Retail B2C B2B Other 268

Forrester eCommerce

JANUARY 2, 2024

In 2024, conversational search will grow because of generative AI’s integration into search engine results pages (SERPs). New year, new search! This growth will be most pronounced on Google and, to lesser extents, on Bing, Amazon, and TikTok.

Consumer 243

Consumer B2C B2B Marketing 243

Fabric Blog

AUGUST 22, 2024

Matt has led go to market teams in enterprise software for over two decades. Matt and Jay join seasoned marketing innovator and industry veteran Christelle Flahaux to bolster the fabric executive team. Christelle was appointed EVP and Chief Marketing Officer last November.

Customer 52

Customer B2C Technology Channel 52