article thumbnail

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. We also saw a slight improvement on the speed front, with slow page loads impacting 15.5% Success lies in understanding customer data and using digital experience insights to improve CX across the board. Rage clicks are present in 5.5%

article thumbnail

Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

billion by 2027. According to a Statista review, examining the revenue growth of email marketing between the years of 2020 and 2027, email is on a steady growth trajectory. By 2027, this revenue will almost double, to approximately $17.9 billion by 2027. billion by 2027, with a CAGR (Compound annual growth rate) of 12.8%.

Marketing 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. Brands can include a number of features in a 2D barcode that can help improve and ease access to customer service. alongside a large QR code. .

article thumbnail

Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence

RetailMinded

Investing in the right technologies is key, but there are other steps you can take to improve your digital presence as well. This will improve your digital presence, and you’ll grow your audience. Give special attention to mobile optimization. When you design a website, make sure it’s optimized for mobile screens.

article thumbnail

Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

This would provide the needed reassurance that the spend is worth it and continue to teach the marketer how to improve their entire path to purchase. By targeting a larger audience pool with better marketing reach and frequency controls, the promise of Offsite Media reaching its projected $20 billion growth by 2027 will be realized.

Retail 312
article thumbnail

Why Is Online Retail More Popular than Ever in 2023?

365 Retail

In 2022, e-commerce was responsible for almost 19% of retail sales worldwide, and this figure is expected to grow to close to a quarter of total global retail sales by 2027 if current trends persist. However, reports suggest that global online retail sales for the beauty and health industries will reach nearly $450 billion by 2027.

article thumbnail

4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Improved Conversion Rates DTC ecommerce channels can see conversion rates increase by 30% simply by providing a variety of payment methods. This amounts to a significant improvement in customer loyalty and retention that can boost sales figures and profit margins. Buy Now, Pay Later (BNPL).