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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” ad spending by 2027.

Retail 257
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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There’s an opportunity here for offsite media. It’s more effective when retailers empower CPG brands with technology partners that are more transparent. By targeting a larger audience pool with better marketing reach and frequency controls, the promise of Offsite Media reaching its projected $20 billion growth by 2027 will be realized.

Retail 303
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Top Customer-Driven B2B eCommerce Trends

GetElastic

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146
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Use Coupang marketplace to enter the Korean ecommerce arena

Payoneer

It has an annual growth rate (CAGR 2023-2027) of 2.87% and anticipates a market volume of US$99.49 billion by 2027. million ecommerce users in South Korea by 2027. Notably, South Korea was at the forefront of 5G technology adoption. billion, with mobile phone transactions playing a significant role. Expected 44.16

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. for mobile.

Marketing 172
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7 eCommerce Predictions for the Next Decade

eCommerceFuel

Below are seven eCommerce predictions for the next 10 years: major trends I believe will reshape the way we sell online by 2027. One that will likely operate under a paradigm different from legacy social media or traditional search engines. People expected the technology to mature practically overnight. The problem?