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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer. Consumers are not the only beneficiaries of this method of payment.

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Stop: Your Customer Journey isn’t Benefitting Your Customer

Retail TouchPoints

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

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What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

Retail TouchPoints

Working from home and sheltered in place, consumers focused less on detailed makeup looks and more on reliable skincare routines that cleared blemishes and gave Zoom-captured faces a glow. billion in 2028. billion in 2028. Before a new product even goes to market, it is tested by a panel of at least 50 Gen Z consumers.

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The Impact of Live Commerce on Shopping

Smile.io

billion by 2028.   The global live ecommerce market is estimated to reach $2 billion by 2028 While live commerce was undoubtedly growing anyway, it was the pandemic that led to accelerated growth. Online shopping and social media use are on the rise source: Backlink.io   71% of consumers expect personalization.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Senior leaders will have candid conversations about: The evolution of loyalty programs and branded communities; How brands are combining visual storytelling and experiential activations to drive store strategies ; Ways to better personalize and contextualize digital experiences for consumer needs and lifestyles.

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The Impact of Gamification on Retail

Sailthru

Consumers want to be entertained. It’s expected to grow 26% by 2028. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Conclusion Consumer engagement and retention strategies are key to building long-term consumer loyalty.

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Based on social media analysis on consumer sentiment. Approximately 40% to 60% of consumers cite plastic packaging as an important aspect of sustainable consumption. Global crises have made consumers more discriminating and retailers more creative. Predictive analytics takes things a step further. Remote Working.