INDUSTRY INSIGHTS YOUR PEERS ARE READING
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. What is Social Video Marketing? MORE
As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. B2B B2B marketing customer advocacy B2B Marketing social media MORE
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor MORE
Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms. MORE
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. MORE
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media MORE
Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. MORE
Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. MORE
Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people. MORE
Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening. MORE
big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? Retailers have gotten accustomed to using hashtags for social media, but with Pinterest, retailers should hone in on important keywords. MORE
New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call MORE
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. MORE
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media MORE
This has only become more challenging as consumers and companies move between channels – offline to online and back. Ad Continuity Advertising Continuous Improvement Customer Experience Ecommerce Landing Page Marketing marketing keynote Optimization Revenue Blind Spots Scent Social Media SpeakingCompanies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. MORE
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers. MORE
Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years. MORE
Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer. MORE
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks MORE
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. MORE
In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018. MORE
The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. Email Marketing Marketing Strategy Post-Purchase Publications Social MediaWhat makes customers loyal to your brand? MORE
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. MORE
It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. MORE
You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. MORE
In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. According to HubSpot , 96% of consumers have unsubscribed from a mailing list, with the top reason for 78% being the sheer volume of emails being they were receiving from a company. This doesn’t just apply to consumers who are at the shopping cart abandonment stage either. Get creative on social. Sometimes I feel like I’m drowning in emails. MORE
You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI. MORE
Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers. MORE
Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences. MORE
Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them. MORE
First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online. MORE
Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. privacy social media MORE
The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 Marketing Strategy Mobile Podcasts Social MediaSomething Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers. MORE
According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy MORE
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools. MORE
Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever. MORE
Forrester eCommerce
FEBRUARY 7, 2019
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks
Forrester eCommerce
OCTOBER 10, 2018
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media
Retail TouchPoints
FEBRUARY 8, 2019
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.
BigCommerce
AUGUST 8, 2017
Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising.
Retail Technology Review
OCTOBER 24, 2017
New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call
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ecomdash
NOVEMBER 19, 2018
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.
Kissmetrics
FEBRUARY 3, 2018
Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.
Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.
BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.
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Retail Technology Review
MARCH 13, 2018
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor
|
Guidance
JANUARY 9, 2019
Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.
BigCommerce
JULY 26, 2018
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. What is Social Video Marketing?
Forrester eCommerce
AUGUST 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.
SellBrite
MARCH 9, 2018
Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.
Prisync
AUGUST 30, 2018
Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.
Lemonstand
AUGUST 24, 2017
You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.
Forrester eCommerce
FEBRUARY 7, 2019
You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis.
ChannelAdvisor
FEBRUARY 15, 2017
Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.
Smile.io
SEPTEMBER 26, 2017
According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy
Forrester eCommerce
SEPTEMBER 10, 2018
As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. B2B B2B marketing customer advocacy B2B Marketing social media
Payoneer
APRIL 25, 2018
Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them.
Lemonstand
JANUARY 4, 2018
It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.
Forrester eCommerce
NOVEMBER 8, 2018
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media
Powerinbox
SEPTEMBER 7, 2017
Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.
Forrester eCommerce
APRIL 17, 2018
Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. privacy social media
Zaius
JULY 10, 2018
In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. According to HubSpot , 96% of consumers have unsubscribed from a mailing list, with the top reason for 78% being the sheer volume of emails being they were receiving from a company. This doesn’t just apply to consumers who are at the shopping cart abandonment stage either. Get creative on social. Sometimes I feel like I’m drowning in emails.
Bronto
JULY 25, 2017
The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 Marketing Strategy Mobile Podcasts Social MediaSomething Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers.
Retail TouchPoints
APRIL 18, 2018
Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.
Bronto
MAY 23, 2017
The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. Email Marketing Marketing Strategy Post-Purchase Publications Social MediaWhat makes customers loyal to your brand?
ChannelAdvisor
MAY 16, 2018
Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers.
Bryan Eisenberg
OCTOBER 26, 2018
This has only become more challenging as consumers and companies move between channels – offline to online and back. Ad Continuity Advertising Continuous Improvement Customer Experience Ecommerce Landing Page Marketing marketing keynote Optimization Revenue Blind Spots Scent Social Media SpeakingCompanies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it.
Retail TouchPoints
JANUARY 8, 2018
big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? Retailers have gotten accustomed to using hashtags for social media, but with Pinterest, retailers should hone in on important keywords.
Zaius
APRIL 5, 2018
Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.
Kissmetrics
APRIL 2, 2018
In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.
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