INDUSTRY INSIGHTS YOUR PEERS ARE READING
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. What is Social Video Marketing? MORE
As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. B2B B2B marketing customer advocacy B2B Marketing social media MORE
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor MORE
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. MORE
Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms. MORE
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner! MORE
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media MORE
Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. MORE
Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people. MORE
Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening. MORE
New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call MORE
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. MORE
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media MORE
On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil. MORE
Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. For social media marketing, that framework is called a social media style guide. MORE
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […]. MORE
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers. MORE
What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways. Top of Funnel: Social Media. MORE
Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years. MORE
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks MORE
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. MORE
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A MORE
Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. This is because 92% of consumers today trust influencers more than traditional celebrities. On social media channels such as Facebook and Instagram, they can help ensure the success of a post, tweet, event, or product by lending their authority to it, in turn influencing others’ beliefs or opinions. MORE
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting MORE
Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. In fact, as much as 37% of consumers buy items in direct response to ads on Facebook and Instagram. MORE
The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. MORE
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. MORE
It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. MORE
You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. MORE
You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI. MORE
To kick things off, we thought we’d look at the reigning champion of holiday shopping influence: Social Media. Social media was rated the top influencer for holiday purchases by 68% of Adweek survey respondents. [1] Consumers want to see more products. MORE
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media. MORE
Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences. MORE
Unless you’re living in a remote cabin — one that doesn’t have Wi-Fi — you’re probably on social media. And if you’re working to build your business, social media is likely a significant part of your marketing plan. But if you want your social media efforts to be effective, consumers have to trust your brand. A global survey by PwC backs up the importance of social media to eSeller success. Let’s face it. MORE
Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them. MORE
First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online. MORE
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media MORE
Consumers understand that. Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? MORE
According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy MORE
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools. MORE
Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever. MORE
Retail TouchPoints
JULY 7, 2019
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting
Kissmetrics
JULY 9, 2019
The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers.
Forrester eCommerce
FEBRUARY 7, 2019
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks
Forrester eCommerce
OCTOBER 10, 2018
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media
Retail TouchPoints
FEBRUARY 8, 2019
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.
BigCommerce
AUGUST 8, 2017
Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising.
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Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.
Retail TouchPoints
AUGUST 14, 2017
First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online.
ROI Revolution
JUNE 5, 2019
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner!
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.
BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.
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Forrester eCommerce
APRIL 2, 2019
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media
Prisync
MARCH 5, 2019
Consumers understand that. Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t?
Retail Technology Review
MARCH 13, 2018
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor
BigCommerce
JULY 26, 2018
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. What is Social Video Marketing?
ecomdash
APRIL 23, 2019
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media.
ChannelAdvisor
APRIL 1, 2019
Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. In fact, as much as 37% of consumers buy items in direct response to ads on Facebook and Instagram.
ROI Revolution
JUNE 13, 2019
What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways. Top of Funnel: Social Media.
ecomdash
NOVEMBER 19, 2018
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.
Kissmetrics
FEBRUARY 3, 2018
Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.
Forrester eCommerce
MAY 3, 2019
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].
Forrester eCommerce
AUGUST 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.
Guidance
JANUARY 9, 2019
Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.
Frooition
FEBRUARY 25, 2019
Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. For social media marketing, that framework is called a social media style guide.
SellBrite
MARCH 9, 2018
Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.
Forrester eCommerce
JUNE 19, 2019
On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil.
Lemonstand
AUGUST 24, 2017
You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.
ChannelAdvisor
FEBRUARY 15, 2017
Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.
Prisync
AUGUST 30, 2018
Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.
Smile.io
SEPTEMBER 26, 2017
According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy
Forrester eCommerce
FEBRUARY 7, 2019
You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis.
Retail TouchPoints
APRIL 10, 2019
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A
Forrester eCommerce
SEPTEMBER 10, 2018
As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. B2B B2B marketing customer advocacy B2B Marketing social media
Lemonstand
JANUARY 4, 2018
It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.
Powerinbox
SEPTEMBER 7, 2017
Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.
Forrester eCommerce
NOVEMBER 8, 2018
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media
Payoneer
MARCH 25, 2019
Unless you’re living in a remote cabin — one that doesn’t have Wi-Fi — you’re probably on social media. And if you’re working to build your business, social media is likely a significant part of your marketing plan. But if you want your social media efforts to be effective, consumers have to trust your brand. A global survey by PwC backs up the importance of social media to eSeller success. Let’s face it.
Payoneer
MARCH 4, 2019
Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. This is because 92% of consumers today trust influencers more than traditional celebrities. On social media channels such as Facebook and Instagram, they can help ensure the success of a post, tweet, event, or product by lending their authority to it, in turn influencing others’ beliefs or opinions.
Payoneer
APRIL 25, 2018
Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them.
Launchfire
MAY 17, 2017
To kick things off, we thought we’d look at the reigning champion of holiday shopping influence: Social Media. Social media was rated the top influencer for holiday purchases by 68% of Adweek survey respondents. [1] Consumers want to see more products.
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