Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester eCommerce

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.

7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

Connecting Social Media and Business Strategy

Guidance

Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. What is Social Video Marketing?

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

Using Your eCommerce Social Media Strategy to Increase Sales

Prisync

Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. The rise in social media. When it first came out, social media’s main goal was to connect people.

How to Measure Social Media ROI for eCommerce Businesses

Lemonstand

You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.

AI Is Not Your Savior In Social Listening

Forrester eCommerce

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis.

Navigating The Evolving Social Media Landscape

ChannelAdvisor

Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.

3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. B2B B2B marketing customer advocacy B2B Marketing social media

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11 Simple Post Ideas to Skyrocket Your Social Media Activity

Payoneer

Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

This Is A Story All About. Stories: One Takeaway From The #DMWF

Forrester eCommerce

Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media

Email Marketing Vs. Social Media Marketing: What do Millennials Respond to Most?

Powerinbox

Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.

The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly

Forrester eCommerce

Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. privacy social media

Move Beyond Email Marketing in Ecommerce

Zaius

In 2017, the total number of business and consumer emails sent and received per day reached 269 billion. According to HubSpot , 96% of consumers have unsubscribed from a mailing list, with the top reason for 78% being the sheer volume of emails being they were receiving from a company. This doesn’t just apply to consumers who are at the shopping cart abandonment stage either. Get creative on social. Sometimes I feel like I’m drowning in emails.

The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0

Bronto

The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 Marketing Strategy Mobile Podcasts Social MediaSomething Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers.

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences

Bronto

The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. Email Marketing Marketing Strategy Post-Purchase Publications Social MediaWhat makes customers loyal to your brand?

The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

This has only become more challenging as consumers and companies move between channels – offline to online and back. Ad Continuity Advertising Continuous Improvement Customer Experience Ecommerce Landing Page Marketing marketing keynote Optimization Revenue Blind Spots Scent Social Media SpeakingCompanies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it.

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Retail TouchPoints

big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? Retailers have gotten accustomed to using hashtags for social media, but with Pinterest, retailers should hone in on important keywords.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

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5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Kissmetrics

In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.