Starbucks Expands Reusable Cup Format to 12 California Stores
Retail TouchPoints
AUGUST 14, 2023
Seeking to move closer to the goal of cutting its waste footprint in half by 2030, Starbucks has added 12 locations to its 100% reusable operating model. will serve beverages either in customers’ personal cups or in a reusable “Borrow A Cup,” which customers can take with them and return in smart return bins.
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