Forrester eCommerce

Forr The Planet: Sustainability Interview Series

Forrester eCommerce

Photo by Glenn O'Donnell Oracle In my research pursuit of technology sustainability, I speak with many technology and business leaders around the world about their sustainability initiatives. Occasionally, I encounter someone doing something special in this important business quest.

Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Forrester eCommerce

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.


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Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

Can Salesforce Really Prescribe An End-to-End Sales Process?

Forrester eCommerce

Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons. We wanted Salesforce to pull back the curtains on what it saw for the future of sales. Once things got underway, Salesforce's Einstein took center stage … quite literally.

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Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

XDR FAQ – Frequently Asked Questions on Extended Detection and Response

Forrester's Customer Insights

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out.

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Four Themes Will Shape The Future Of Insurance

Forrester - Business Intelligence

The future of insurance is here. That’s my view and I am sticking to it. Insurers can no longer wait on the sidelines. You must get in the game. What game you ask? The game for who wins the hearts and wallets of tomorrow’s insurance customer.

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The State Of Retail eCommerce In Brazil

Forrester eCommerce

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Read more Categories: Brazil. Brazilian eCommerce. Brazilian retail. eCommerce. eCommerce Brasil. online retail. retail.

An Interview: Lily Varon And The E-commerce Brasil Org On - you guessed it - eCommerce In Brazil

Forrester eCommerce

An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study? Online business leaders are feeling the pain of the recession.

Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. In fact, some retailers added video production to their existing photography process and they're using the same equipment.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

It’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On

Forrester's Customer Insights

The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie.

Is Your Sales Methodology An Innie Or An Outie?

Forrester's Customer Insights

Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions. B2B Research Sales Sales Enablement

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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester's Customer Insights

The channel is very large, highly diverse, and incredibly decentralized.

Push-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider

Forrester - Business Intelligence

Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading enterprise business intelligence (BI) platforms enjoy this cloud elasticity benefit but at a cost.


5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Introducing The Forrester Readiness Index Report: eCommerce, 2016

Forrester eCommerce

With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each country.

Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

Five Shades Darker? – What The Diageo “Indirect Access” Judgement Really Means For SAP Customers

Forrester eCommerce

At last, exactly two years later, the long-awaited sequel to my hit, if overly censored, blog post: Five Shades Of Grey (How software buyers and license managers should be compliant without being submissive). The trigger is the SAP vs Diageo verdict , which generated a lot of hysterical blogging and tweeting with dire predictions for SAP customers.

The Cyber Insurance Roller Coaster: As Demand Speeds Up, Some Insurers Disembark

Forrester's Customer Insights

The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

BI Is Dead; Long Live BI

Forrester - Business Intelligence

The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage.

The Space Wide Web Is Ready To Launch

Forrester's Customer Insights

The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more than a week.

Amazon product content: a new space race?

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

New Technologies Transform Transportation Management

Forrester's Customer Insights

TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience. Age of the Customer

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Forr The Planet: Sustainability Interview Series — Cisco

Forrester's Customer Insights

The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R.

Announcing Forrester’s Latest Latin America Online Retail Forecast

Forrester eCommerce

It's been a big news year for eCommerce in Latin America: Brazil's economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon's entry into Mexico has shone the spotlight on the region's fastest growing market. According to Forrester's recently published forecast, online retail sales in Brazil, Argentina, and Mexico (the region's three largest markets) will reach $30.9 billion by 2020, up from $20.8

How Big Will eCommerce In Asia Pacific Be In Five Years?

Forrester eCommerce

The answer: In the markets included in our latest Asia Pacific Online Retail Forecast-- China, Japan, South Korea, India, and Australia -- total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market that Forrester forecasts across the globe combined.

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Why A Tax Law Change In Australia Could Impact Online Revenues For US Online Retailers

Forrester eCommerce

In August 2015, the Australian government announced an impending change to their tax structure that will impact online retailers serving the market via international shipping. Today, Australian consumers can import up to A$1,000 duty-free when they buy from a foreign retailer. The A$1,000 duty-free exemption is known as the low value threshold (LVT) and it has driven a large cross-border shopping habit among online shoppers in Australia.

Prepare For AI That Learns To Code Your Enterprise Applications (Part2)

Forrester's Customer Insights

Bots That Write Code Are Landing On Planet Earth The future of work for AD&D pros will have to change! Today about 70% of the work is all about the development of glue code and wiring things together. From the UI front end, to the backend of apps, as well as in the integration layer […].

The Latin American Economy Is Slowing Down Online Retail Market Growth

Forrester eCommerce

Online retail in Latin America faces a number of challenges: a troubling economy, rising unemployment, high inflation, and regulatory and infrastructure problems. The recently published Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America) explores the impact of all of these factors. Some of the key findings are as follows. Read more Categories: Latin America. eCommerce. online retail. Data Insights Latin America eCommerce online retail

Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

Forrester's Customer Insights

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo.

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Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Trying to figure out how to turn your happy customer’s comments into 5 star reviews may seem like a daunting task. From internal feedback to Google reviews, what is "really" the way to go? Join Brent Werbeck, Co-Founder of Get More Reviews, in this discussion of how to foster and grow your business's 5-star online reputation.

Employee Wellbeing Is A Shared Responsibility

Forrester's Customer Insights

I spent the early days of my career in the early 90’s studying manufacturing engineering at University then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor, a live arc-welder and told me “don’t look into the light. You’ll go blind”. I didn’t.