Forrester eCommerce

FEBRUARY 26, 2024

We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

Technology 427

Technology Retail Customer 427

Forrester eCommerce

FEBRUARY 26, 2024

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Technology 419

Technology B2B Customer Marketing 419

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 437

B2B eCommerce Marketing 437

Forrester eCommerce

FEBRUARY 16, 2024

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive?

Management 426

Management Customer Customer Experience B2C 426

Forrester eCommerce

JANUARY 9, 2024

In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. But why? It’s because of the unique impact of the creator (also known as the influencer).

Gifts 264

Gifts B2C Consumer Customer 264

Forrester eCommerce

DECEMBER 5, 2023

AWS re:Invent 2023 had many of the usual trappings: lots of Las Vegas glitz, energy from loyal customers, a vast array of partners, more than 200 service announcements, and the combined energy of 55,000 attendees.

Customer 217

Customer Information Technology Operations 217

Forrester eCommerce

DECEMBER 5, 2023

We recap a few European retail sales trends over the last few years and in 2023.

Retail 235

Retail Customer 235

Forrester eCommerce

OCTOBER 18, 2023

Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors.

Books 425

Books 425

Forrester eCommerce

OCTOBER 18, 2023

I’ve been prepping for a detailed evaluation of this technology market for some time, and I’m excited to announce that The Forrester Wave™: Digital Accessibility Platforms, Q4 2023, is now live!

Technology 397

Technology Marketing 397

Forrester eCommerce

OCTOBER 18, 2023

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.

Customer Experience 440

Customer Experience Events Customer 440

Forrester eCommerce

OCTOBER 18, 2023

Democratizing enterprise data while trying to stick to a single trusted enterprise data source (i.e., the “single source of the truth”) is a quagmire. Actually, these are two almost opposing objectives.

Customer 439

Customer 439

Forrester eCommerce

SEPTEMBER 27, 2023

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region.

Banking 195

Banking Mobile Consumer Financial Services 195

Forrester eCommerce

SEPTEMBER 27, 2023

Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

Consumer 434

Consumer Customer 434

Forrester eCommerce

SEPTEMBER 27, 2023

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Asia Pacific Consumer Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region.

Banking 384

Banking Mobile Consumer Financial Services 384

Forrester eCommerce

SEPTEMBER 26, 2023

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 392

Banking Improvements Recommendation Customer 392

Forrester eCommerce

SEPTEMBER 7, 2023

The current relationship status between marketing and security and risk (S&R) pros is best described as “it’s complicated.” This may seem cheeky and slightly exaggerated, until you learn that a whopping 78% of B2C marketing leaders say that they don’t know anyone on their security, risk, and compliance team.

B2C 413

B2C Marketing Management Customer 413

Forrester eCommerce

SEPTEMBER 7, 2023

In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023.

eCommerce 426

eCommerce Retail Blog Customer 426

Forrester eCommerce

SEPTEMBER 7, 2023

Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc.

Information 424

Information Technology Customer 424

Forrester eCommerce

SEPTEMBER 7, 2023

Forrester’s Technology & Innovation North America Forum in Austin, Texas is just a few days away (September 10–12)! As a part of our activities at the in-person Hub during the T&I Forum, we want to invite all attendees to take our Robotics Quotient Maturity Assessment. What Is The Robotics Quotient Maturity Assessment?

Technology 426

Technology 426

Forrester eCommerce

SEPTEMBER 7, 2023

Not sure how buying groups and opportunities will fit in with your CRM? Learn why the opportunity entity is your answer in this week’s Saying Goodbye to MQLs blog.

Blog 411

Blog B2B Marketing 411

Forrester eCommerce

SEPTEMBER 7, 2023

Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.

Technology 483

Technology Other 483

Forrester eCommerce

AUGUST 17, 2023

Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.

Blog 370

Blog Marketing B2B 370

Forrester eCommerce

JULY 28, 2023

Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

Customer 195

Customer Reference Marketing Other 195

Forrester eCommerce

JULY 27, 2023

With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.

Customer 195

Customer 195

Forrester eCommerce

JULY 11, 2023

Ask any marketing leader in a given region, and they will tell you that global assets need frequent and, at times, extensive localization before they can be relevant to the needs of their local buying audience.

Marketing 195

Marketing Customer B2B 195

Forrester eCommerce

JULY 12, 2023

Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. Forrester conducted a survey among 906 B2C marketing decision-makers.

B2C 332

B2C Marketing Technology Consumer 332

Forrester eCommerce

JULY 12, 2023

Forrester data shows less than 10% of enterprises are advanced in their insights-driven capabilities. The reason? Data governance. Learn why.

Customer Experience 195

Customer Experience Management Customer 195

Forrester eCommerce

JULY 11, 2023

Two weeks ago I blogged on our process for selecting Forrester’s top 10 emerging technologies for 2023. As part of that post I introduced the Benefits Horizon model, which makes our call on when emerging technologies will deliver benefits for most firms.

Technology 195

Technology Blog Customer 195

Forrester eCommerce

JULY 11, 2023

Salesforce announced today that it will be increasing pricing an average of 9% starting in August. The pricing affects Sales, Service, and Marketing Clouds as well as Industries (e.g., Financial Services Cloud) and Tableau. Much of their current (pre-increase) pricing can be found on their Web site (e.g., Sales Cloud pricing).

Financial Services 195

Financial Services Marketing Information Management 195

Forrester eCommerce

JULY 11, 2023

Our research in 2020 dissected the causes of toxicity in cybersecurity and outlined that, in a practical sense, a toxic culture in cybersecurity looks like a team rife with infighting, unhappiness, and aggression between team members.

Customer 195

Customer 195

Forrester eCommerce

JUNE 23, 2023

In tough times, businesses often cut the exact investments that they need in order to push through and come out ahead of competitors. The reflex to squirrel away cash under the corporate mattress contradicts what history has proven: Companies that continue to invest in innovation lead their markets better and for longer.

Customer 195

Customer Marketing 195

Forrester eCommerce

JUNE 23, 2023

Generative AI (gen AI) was born on November 30, 2022, with the release of ChatGPT, and it’s been moving 100 miles an hour ever since, drawing in 100 million people and counting.

Customer 195

Customer 195

Forrester eCommerce

JUNE 23, 2023

Now Live: Strategic Technology Selection Guide For PIM & Product Information Management Systems Landscape, Q2, 2023

Management 195

Management Technology Information B2C 195

Forrester eCommerce

JUNE 8, 2023

Every day, I speak with enterprises using or aspiring to use the internet of things (IoT). Much of what they want to know are the primary use cases where it can serve them. For this reason, I lean on a combination of quantitative and qualitative insights to build out a use-case heat map by industry.

Operations 195

Operations Blog 195

Forrester eCommerce

JUNE 8, 2023

The functions-as-a-service (FaaS) market is developing rapidly as vendors elevate their offerings to meet enterprise needs. Driving demand is a shift from the cloud-born startup development shop to the large-scale enterprise, where FaaS platforms are helping developers rapidly deploy new capabilities into production without wrangling with Kubernetes clusters or building out application servers.

Marketing 195

Marketing Customer 195

Forrester eCommerce

JUNE 8, 2023

Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC specific ZT research showed that while ZT is mainstream in US and Europe, it was slowly but surely gaining adoption in APAC.

195

195