Forrester eCommerce

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What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders

Forrester eCommerce

Read this blog for a peek into the findings from this year’s evaluation, The Forrester Wave™: Merchant Payment Providers, Q1 2024, by Principal Analyst Lily Varon.

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Learnings From The Q1 2024 Customer Service Wave

Forrester eCommerce

Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.

Customer 329
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California’s Privacy Law Puts Second-Party Data on Notice

Forrester eCommerce

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester eCommerce

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

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Your Predictions Questions Answered: Leveraging GenAI Successfully 

Forrester eCommerce

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

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Announcing The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Forrester eCommerce

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

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The Future Is Now: Introducing Human Risk Management

Forrester eCommerce

I am starting my third Forrester Wave™ evaluation for the market that used to be called the Security Awareness & Training (SA&T) market. We’ve been calling it Human Risk Management when advising clients the last few years, but finally reached the decision to formally retire the SA&T nomenclature.