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Seriously, Stop Trying to Beat Amazon at Ecommerce

Optimizely

What you can do is build your own unique, powerful ecommerce brand that stands out from the crowd. Instead of thinking of Amazon as the only option for ecommerce distribution, take control of your own business. Offer a great customer experience. Shinola is one company that tells their story particularly well.

eCommerce 569
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Is Amazon finally getting serious about retail profitability?

Steve Dennis

The structure of Amazon’s Prime program (which recently surpassed 100 million members) essentially encourages customers to overuse “free” shipping for frequent small orders—which generally have low (or non-existent) profits. Despite customer protestations, I am willing to bet that Amazon comes out way ahead on this move.

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Industry Updates: Blockchain, Visual Search, and Father’s Day Spending

ROI Revolution

Amazon rolled out StyleSnap , an artificial intelligence-powered visual search tool aimed at helping consumers use images to find apparel items. FedEx announced that it won’t be renewing its air-delivery contract with Amazon and is turning its focus to serving the broader ecommerce market. Amazon Introduces a Visual Search Tool.

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15 Examples of Great Marketing for Father’s Day Sales

Kissmetrics

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. What should your landing page design philosophy be? Why Should You Have Father’s Day Sales? Under Armour.

eCommerce 219
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The 11 best Shopify clothing stores (and what makes them special)

Omnisend

With global retail sales of apparel and footwear reaching a staggering $1.9 This top Shopify store has attracted over 400,000 subscribers who get access to special deals, content, and loyalty programs. This allows them to send the right messages to the right customers at the right times. Category: Ecommerce marketing automation.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. We also like to utilize carousel ads for prospecting, especially for apparel. Of course, with so much opportunity comes a cost.

PPC 408
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2023 Ecommerce Fulfillment Statistics: What the Data Tells Us

Ecommerce Platforms

In a world of instant gratification, same-day delivery, and evolving consumer expectations, ecommerce retailers can’t afford to underestimate the power of rapid Fulfilment. Currently, the global ecommerce market is expected to reach a value of around $58.74