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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. Off-Site Media: An Unassuming Path to Wallet Share Offsite media – such as other digital channels like TV, social and out-of-home – drives engagement at a time when consumers might not be shopping. There’s an opportunity here for offsite media.

Retail 297
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

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Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. A cloud-native approach, on the other hand, embraces microservice architecture and container technology. Even our favorite supermarkets have dedicated mobile apps with next day delivery as standard.

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

The solution is based on an entirely open rest API architecture so the tool provides ample opportunity for innovation creativity without the limitations of development or technology. With their API you can easily extend any aspect of the tool, integrate fresh technologies, and customize your online store however you choose.

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What is Headless Commerce? The Ultimate Guide for Retailers

Fabric

Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. According to Insider Intelligence, mobile e-commerce sales are expected to account for 40.4% Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends.

eCommerce 130
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Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. 7 key trends. of email sends. Interactivity.

Marketing 190