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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

In this article: What is Shopify? With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Of course, there are some major differences worth noting too. Pros and Cons What is Shoplazza?

Shopify 104
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162
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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? How Does Call Conversion Tracking Work?

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

You could present high-level product types in a browse-and-click format (a category page), or you could write general informative articles about their options in a conversational and helpful manner. Niche-Topic Articles & Blog Posts. Detailed articles and blog posts are a great way to deliver the message.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.