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How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle.

B2B 174
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7 Principles of Website Design That Drives Sales

Kissmetrics

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. To do so, your website must present information in a simple and easy-to-understand way. The conversion rate is the percentage of website visitors performing the action intended for that page.

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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.

B2C 326
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

The closings of brick-and-mortar stores presented an opportunity for digital commerce, but the rising unemployment rate created uncertainty in whether or not commercial and consumer product sales would come to a screeching halt. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.

PPC 144
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

Because it’s such an important conversion tool, your value proposition should be present in some form (and prominently and consistently placed) on every page of your website. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Ease anxiety and fear.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% billion growth, with digital ad spending for B2B reaching $8.68

eCommerce 148