Forrester eCommerce

NOVEMBER 19, 2021

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].

B2B 370

B2B Customer 370

Forrester eCommerce

SEPTEMBER 18, 2020

In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted quickly to create alignment between functions and meet the changing needs of the business.

B2B 483

B2B Marketing 483

Forrester eCommerce

SEPTEMBER 9, 2020

The events of 2020 have cemented the digitization of the B2B buying and selling process — and sales engagement (SE) vendors are well prepared to help businesses meet this moment.

B2B 285

B2B Events Other Marketing 285

Forrester eCommerce

MAY 4, 2020

Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].

B2B 366

B2B Marketing 366

Forrester eCommerce

FEBRUARY 16, 2024

True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.”

B2B 426

B2B Customer 426

Forrester eCommerce

SEPTEMBER 21, 2022

To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.

B2B 195

B2B Information Operations Marketing 195

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

FEBRUARY 16, 2023

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

B2B 195

B2B Marketing Customer 195

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Digital Doughnut

MARCH 18, 2024

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

B2B 52

B2B Marketing 52

Retail TouchPoints

NOVEMBER 24, 2023

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. She is a global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments. Zarnaz Arlia is the CMO of Emplifi.

Social Media 314

Social Media Events Gifts Consumer 314

BigCommerce

MARCH 24, 2020

It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…

B2B 190

B2B eCommerce 190

Retail TouchPoints

MAY 6, 2021

The second, NewCo , will inherit Office Depot’s B2B solutions, including its Business Solutions Division contract business, Grand & Toy and the independent regional office supply distribution businesses. The first, ODP , will operate the 1,100 Office Depot and OfficeMax retail locations along with the retailer’s ecommerce business.

B2B 179

B2B Consumer Toys Supplies 179

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Account managers can help identify and create the experiences that work best for buyers.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

B2B Marketing Technology Customer 195

GetElastic

DECEMBER 16, 2019

Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. But in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.

B2B 142

B2B eCommerce EDI Workshop 142

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? Has online B2B customer behavior changed in the last 22 years?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Retail Technology Review

OCTOBER 19, 2021

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations.

eCommerce 142

eCommerce B2B Internet Retail Supplies 142

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Forrester eCommerce

JUNE 23, 2022

Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.

Technology 369

Technology B2B Customer 369

RTP blog

MARCH 24, 2017

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. These systems monitor the ever-increasing number of B2B transactions and notify supply chain managers of potential service disruptions. That’s no longer workable.

B2B 218

B2B Drop Ship Shipping Costs eCommerce 218

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

NOVEMBER 13, 2023

We want to meet our customers everywhere that they are, which means investing in our DTC website and also various other channels.” “Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “

Omnichannel 278

Omnichannel B2B Channel Customer 278

Forrester eCommerce

JUNE 24, 2022

These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging.

B2B 370

B2B Marketing 370

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

Forrester eCommerce

AUGUST 4, 2020

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 391

Events B2B Customer Experience Technology 391

GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. While B2B buyers in similar industries may exhibit similar browsing patterns, they have completely different, very specific end needs.

B2B 121

B2B Payment Services B2C Recommendation 121

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 the volume of B2C online purchases.

B2B 148

B2B eCommerce B2C Payment Services 148

GetElastic

OCTOBER 15, 2018

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? According to Forrester , B2B ecommerce is on track to hit $1.2 It’s either innovate or die.

B2B 167

B2B eCommerce Merchant Services B2C 167

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

GetElastic

MARCH 30, 2020

B2B ecommerce: start with a plan. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Carla Gonzales.

B2B 101

B2B eCommerce EDI Workshop 101