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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing. The answer?

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises.

B2B 163
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Navigating the digital noise at B2B Online

GetElastic

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Customer experience, platform models, digital noise, oh my! How do you start?

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.

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Composable Commerce in a Nutshell

GetElastic

With a Composable Commerce architecture , teams are enabled to build their tech stack with best-of-breed vendors based on the present needs of the business, and gives them the ability to scale in the future with additional integrations. As a business grows, the system can easily support multi-channel, multi geography and multi-brand.

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The Benefits of eCommerce Personalization

GetElastic

Answer the call for your B2B customers. Answer the call for B2B customers (and omnichannel experiences ): Today’s buyers, in the wake of pandemic shutdowns resulting in a decrease of live interactions, now prefer the use of portals to gather information and ask questions. Drive conversions and revenue. Drive Conversions and Revenue.

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Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! In addition, you can enable product search on your eCommerce store, automatically manage stock, and even offer trade discounts for your B2B business. EKM is also well-suited to multi-channel selling. Multi-channel selling is possible.