Forrester eCommerce

MAY 29, 2019

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

B2B 313

B2B Technology Marketing Customer 313

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

GetElastic

AUGUST 8, 2019

In the coming months, we’re going to see the role of marketplaces increase in B2B. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. And, it’s because marketplaces can bring a variety of products.

B2B 142

B2B eCommerce Blog Consumer 142

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195

B2B Marketing Merchant Services Webinar 195

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

GetElastic

AUGUST 21, 2019

In this short video, Linda Bustos discusses why headless commerce matters for B2B apps. For more on B2B apps, check out B2B Mobile Commerce Apps are Hot: Here’s Why. The post Why headless commerce matters for B2B apps [video] appeared first on Get Elastic Ecommerce Blog.

B2B 118

B2B Mobile Blog eCommerce 118

GetElastic

JUNE 7, 2019

In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.

B2B 124

B2B Blog eCommerce 124

Retail TouchPoints

MAY 26, 2021

Advertisers in retail and even B2B businesses have been personalizing ads for ecommerce. Now, video tech has advanced far enough to offer the relevancy and connection that customers have come to expect. . Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies. In just one video marketing push, N.E.W.

B2B 181

B2B Events Recommendation Marketing 181

GetElastic

MAY 23, 2019

After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. Not only has he been busy with his new business venture, he’s also about ready to release a disruptive new research report into the market with Paradigm B2B Combine Report.

B2B 123

B2B Blog eCommerce Marketing 123

GetElastic

OCTOBER 3, 2019

In this short video, Brian Beck discusses why headless commerce is a great way for B2B organizations to future-proof their business. The post Brian Beck, B2B ecommerce expert and author, on headless commerce [video] appeared first on Get Elastic Ecommerce Blog.

B2B 114

B2B eCommerce Blog 114

GetElastic

JUNE 14, 2019

Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. In the video, he advises organizations to carefully think about their customers’ use case when they’re first evaluating a B2B ecommerce platform or thinking about replatforming.

eCommerce Platforms 142

eCommerce Platforms B2B eCommerce Blog 142

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Store Growers

DECEMBER 8, 2022

But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Interesting Campaign Types for B2B Ecommerce. Google Search Ads for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

GetElastic

JUNE 26, 2019

B2B ecommerce expert, Brian Beck caught up with Get Elastic and filled us in on what should be top of mind for today’s B2B ecommerce practitioners. The post Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video] appeared first on Get Elastic Ecommerce Blog.

B2B 92

B2B eCommerce B2C Blog 92

GetElastic

JUNE 6, 2019

Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends.

B2B 110

B2B Management Blog Technology 110

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? Has online B2B customer behavior changed in the last 22 years?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

TradeGecko

OCTOBER 25, 2017

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching!

B2B 68

B2B eCommerce 68

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

TradeGecko

OCTOBER 31, 2017

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To get a feel of what the B2B eCommerce industry is like today and what you could be getting your business into, keep watching!

B2B 68

B2B eCommerce 68

Groove

AUGUST 15, 2017

Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B." On August 10, Kyle J. Watch the 1-minute recap below:

B2B 150

B2B Marketing Presentation 150

TradeGecko

NOVEMBER 7, 2017

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To discover how getting online with B2B eCommerce will simplify your wholesale workflows, keep watching!

B2B 60

B2B eCommerce 60

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? February 2017: 90 photos and videos submitted. February 2018: 125 photos and videos submitted. Nothing really happened.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

TradeGecko

NOVEMBER 21, 2017

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To find out how using a B2B eCommerce platform will empower your customers, keep watching!

B2B 60

B2B eCommerce Customer eCommerce Platforms 60

GetElastic

JULY 5, 2019

This is as true in the B2B space as it is in consumer marketing. Keep in mind also that in B2B, engaging with your brand is often part of someone’s busy workday. Improve ROI for video content. There are also ways to personalize video content. Finally, there are video personalization hacks.

B2B 132

B2B Marketing Social Media Presentation 132

TradeGecko

NOVEMBER 14, 2017

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. To find out more about the key metrics and performance indicators for B2B eCommerce, keep watching!

B2B 60

B2B eCommerce 60

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Optimizely

JULY 18, 2018

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? What B2C brands can learn from B2B marketers. ….and I think we’re going to see a lot more video in 2018. and much more. READ THE INTERVIEW.

B2C 150

B2C B2B Marketing BigCommerce 150

Retail TouchPoints

MARCH 19, 2024

Tools like ChatGPT and Grammarly Go offer content-production capability, and image and video-based AI tools including Canva, Runway and Visla use AI to produce images and videos. You can test things like different video aspect ratios, accent colors and CTAs to see if any of them move the needle.

B2C 262

B2C Multi-channel B2B Marketing 262

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Funnel.io

SEPTEMBER 7, 2023

And when you’re a B2B SaaS company that serves a particular niche through technology, a short and succinct explanation can be even more difficult to craft. That’s why businesses often turn to some form of explainer video to help communicate their value. Explaining the value of your business to your prospective customers can be tricky.

B2B 36

B2B Technology Customer 36

GetElastic

OCTOBER 18, 2019

I recently had a chat with a global B2B practitioner with a global footwear and apparel brand on replatforming initiatives, successful optimization and what trends she as a B2B ecommerce practitioner is thinking about for the rest of this year and beyond. What does successful optimization look like for B2B companies?

B2B 79

B2B Live Chat Mobile Apparel 79

SellBrite

JULY 19, 2019

What does this have to do with B2B ecommerce? Simple: If you want to sell more and satisfy your customers in the process, it’s time for you to ditch the old-school B2B mentality and draw a little inspiration from the B2C world. Reason 1: More B2B Purchases Are Happening Online. The way B2B buyers want to buy is changing.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 434

Marketing B2C B2B Technology 434

Practical eCommerce

DECEMBER 11, 2023

New products for merchants this week include email marketing, B2B payments, streaming video ads, marketplaces, and more. The post Ecommerce Product Releases: December 11, 2023 appeared first on Practical Ecommerce.

Merchant Services 105

Merchant Services eCommerce B2B Marketing 105