Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Paid Social Advertising. Paid Search.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Kissmetrics

SEPTEMBER 10, 2021

All plans come with chat support and video training. The modules include: Email outreach: $795/month Social outreach: $495/month Retargeting ads: $395/month PPC ads: $395/month Sales chatbot: $95/month. With increased expectations from both B2C and B2B customers, there will continue to be a need for AI tools in marketing and sales.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

ROI Revolution

JANUARY 3, 2020

Every year, Google releases a “year in search” video, highlighting a major theme from that year based on the biggest search terms that people typed into Google. The theme for 2019 was heroes and the emotional video showcases how “searches for both superheroes and everyday heroes soared around the world.”

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Kissmetrics

SEPTEMBER 14, 2017

Exclusive videos. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers. But they can also be: Discounts. Free tools.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

FEBRUARY 4, 2021

The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. We have many e-commerce clients and we bring a lot of experience marketing in this space, including business-to-business (B2B) software-as-a-service (SaaS). Want to know more? The Future of NP Digital.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Types of Facebook ads include: image video carousel instant experience collection. Facebook Ads. Instagram Ads.

PPC 261

PPC Social Media Reference Download 261

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

PPC 335

PPC Web Design Social Media Blog 335

BigCommerce

FEBRUARY 13, 2018

Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Training your customers to use the new B2B tools is important for adoption. B2B companies start offering B2C-like online ordering experiences.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

MAY 20, 2020

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Video Replay] Paid Search Trends in the Coronavirus Climate. Know Your Devices.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. B2B brands, meanwhile, may want to invest more money in LinkedIn.

Improvements 299

Improvements PPC Marketing eCommerce 299

Kissmetrics

JULY 24, 2017

Amanda visits your website, watches a video, and then signs up for a free trial. However, in this scenario, an assist should go on the scoreboard for that ‘micro’ conversion, or soft video view, too. First up, let’s track that video view by selecting the Engagement Goal. Amanda may have watched a video. In that order.

Events 191

Events Mobile Download PPC 191

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. If you’re in B2B sales, LinkedIn might be the horse you want to ride.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. It’s the most effective social media platform for generating leads for B2B businesses. Get someone to watch a video? Do you know your actual competitors? It lowers your CPA by 10 percent and CPLC by 26 percent. Sell a product?

Social Media 284

Social Media Volusion Improvements Article 284

ROI Revolution

JULY 3, 2018

This is what Alicia Tobey, Analyst at ROI Revolution, had to say: “The majority of management and traffic for Google AdWords has shifted from a Search network focus to the Shopping, Display, and Video networks, and this change reflects that transition in marketing spend and presence.

PPC 106

PPC Management B2C Marketing 106

ROI Revolution

JANUARY 27, 2020

Our guidebook covers a wide range of topics including AI, programmatic advertising, video marketing, personalization, voice search, and more. . Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. .

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

MARCH 2, 2018

They are engaging with friends, family, and funny videos. AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. If you’re in B2B and want to get an idea of how your prospects are interacting with all your marketing channels, Marketo is the wingman you’ve always wanted.

Social Media 206

Social Media Multi-channel Channel SEO 206

Liveintent

OCTOBER 21, 2019

Video: Why is Facebook Advertising Getting so Expensive? Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B.

White Paper 82

White Paper Social Media PPC B2C 82

BigCommerce

DECEMBER 13, 2017

From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. For a different lesson in SEO, check out our guide for planning and executing a B2B SEO strategy.

SEO 209

SEO Merchant Services Document Recommendation 209

ROI Revolution

NOVEMBER 27, 2019

This social spend can take the form of banners, video, and other display ad units on different social media networks. Each fast-paced episode has several educational segments, packed with insights for retailers & lead gen in B2B & B2C that cover a range of services including PPC, Social Media, SEO, CRO, and Amazon Advertising.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Omnisend

JULY 26, 2023

kidsbookstore.com/back-to-school “ Example 3: Promoting a new product “Our long-awaited video game console is now available on pre-order. We have a meeting with our B2B clients today. Example 2: Announcing a sale “PSA: Our back-to-school sale starts TODAY! 50% off all books and stationery. Shop now here ? Only available to VIP members.”

Games 60

Games B2B Clothing Events 60

Kissmetrics

JULY 31, 2017

They used 13 influencers to each create create “partnership announcements” and “hero” videos to show them using the new Moto Mods, that allowed users to customize their phones just the way they wanted. million video views and more than 38 million social media impressions. The result? You have to walk the customer through their journey.

Books 212

Books PPC Social Media Marketing 212

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. What isn’t shown here, but what you can see here , is the amount of technical information and videos this product page includes –– which helps serious buyers drill down into if this is the right product for them.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Inflow Insights

JANUARY 3, 2021

Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. The end goal? Niche-Topic Articles & Blog Posts.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Kissmetrics

SEPTEMBER 20, 2017

The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. You can also track certain steps in your funnel: So if someone visited, then signed up for a newsletter, then viewed a video, you’d know. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. Make it rain baby!

SEO 441

SEO PPC Webinar B2B 441

Inflow Insights

JANUARY 3, 2021

Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. The end goal? Niche-Topic Articles & Blog Posts.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

eCommerceFuel

FEBRUARY 17, 2017

Originally, I wanted to do video game development. And when I finally was confronted with the choice of colleges, I looked at video game design and standard programming and I said, “Well, I really love programming. Let’s stick with the core basics, and if I wanna get into video game design later, I can do that.”

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020. Statista ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

BigCommerce

AUGUST 31, 2017

” Interact, show off your new goodies, post pictures and videos showcasing the new products. Shayla Price, B2B Marketer. We use video and stunning photography to bring customers inside our studio by simply opening an email or checking out our Facebook page. People want to buy from people, not for a “company.”

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

PPC 205

PPC eCommerce Improvements Management 205

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Amazon grew its advertising business by 52.5% to a record 10.3%. March 2 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Watch the video now! Published March 12, 2020. 9/28 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Amazon grew its advertising business by 52.5% to a record 10.3%. March 2 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Amazon grew its advertising business by 52.5% to a record 10.3%. March 2 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148