Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 484

B2B Marketing Technology Information 484

Kissmetrics

JULY 5, 2021

Video content creation can be a massive headache. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? That’s where automated video creation comes in. 5 Tips for Automated Video Creation.

Social Media 348

Social Media Marketing Reference Customer 348

Kissmetrics

MARCH 30, 2021

If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. How to Edit Videos: 10 Essential Steps. I’m not focusing on any specific video editing software in this guide.

Outdoor 256

Outdoor SEO Social Media Information 256

Kissmetrics

OCTOBER 22, 2022

Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google.

SEO 146

SEO Marketing Information Subscription 146

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Marketing 378

Marketing Mobile 378

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

Webinar 347

Webinar Channel Consumer Games 347

Ecommerce Platforms

MAY 24, 2023

Do you want to create videos where a model speaks on behalf of your company? Perhaps you need to generate how-to videos to guide your audience about your solutions? Synthesia is an AI-based video generation service that creates videos and voice overs from text. Do you intend to develop training materials for your staff?

Presentation 104

Presentation Customer Subscription Technology 104

Forrester eCommerce

JUNE 26, 2019

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388

B2B Information Customer Technology 388

Kissmetrics

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

Social Media 280

Social Media Marketing Books Subscription 280

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Channel 270

Channel Games Social Media Marketing 270

Forrester eCommerce

JUNE 14, 2019

Video provides a platform to engage, train, and communicate effectively […]. Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly.

Technology 363

Technology Information Customer 363

Forrester eCommerce

SEPTEMBER 17, 2018

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].

Customer 230

Customer Customer Experience Technology 230

FastSpring

MARCH 16, 2023

“47% of businesses created 51 or more videos just last year. So there’s all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” And so there’s all this video being made.

Channel 136

Channel Marketing Customer Social Media 136

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Multi-channel 160

Multi-channel Subscription eCommerce PayPal 160

Forrester eCommerce

MAY 29, 2019

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

B2B 316

B2B Technology Marketing Customer 316

Forrester eCommerce

SEPTEMBER 20, 2021

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

Games 195

Games Marketing Improvements Customer 195

Forrester eCommerce

JANUARY 31, 2019

In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about those technologies, and listen to the podcast below for a quick summary.

Technology 345

Technology Customer 345

Kissmetrics

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. What Is Video Search? What makes someone look for a specific video?

SEO 311

SEO eCommerce Recommendation Marketing 311

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 273

SEO Channel Blog Marketing 273

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. Create Your Promoted Video E-Commerce Goals.

eCommerce 311

eCommerce Multi-channel Consumer Channel 311

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce eCommerce Demo 287

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas.

B2B 273

B2B Marketing Technology 273

Forrester eCommerce

APRIL 3, 2020

I've put together a video that demonstrates how a solid CX business case leads to meaningful and measurable business results. How do you prove to executives that the benefits of CX exceed the costs? Today’s business environment makes it even more critical that CX pros clearly lay out the financial benefits of investing in customer experience.

Customer Experience 322

Customer Experience Customer 322

Kissmetrics

OCTOBER 9, 2020

YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? It’s possible! What Is YouTube Analytics?

Channel 280

Channel SEO Improvements Information 280

Kissmetrics

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

Customer 299

Customer Consumer Social Media Multichannel 299

Forrester eCommerce

NOVEMBER 6, 2018

Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. We’ve kicked off some new research, and we need your help. You can take the 10-minute survey here.

Technology 326

Technology Customer 326

Kissmetrics

APRIL 9, 2021

Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). What Is Video on Demand (VOD)? We cover both in this guide. What Is OTT?

Subscription 257

Subscription Consumer Marketing SEO 257

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Subscription 210

Subscription Shopify eCommerce eCommerce Platforms 210

Forrester eCommerce

SEPTEMBER 6, 2019

I’m psyched to present here our first FORR/3 video episode on this topic (see below)! Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on behalf of consumers. You can take a very short survey on this topic here. In it, Oliwia Berdak and […].

Consumer 354

Consumer Presentation Financial Services Customer Experience 354

BigCommerce

DECEMBER 10, 2021

People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues…

Social Media 363

Social Media eCommerce 363

Ecommerce Platforms

JUNE 1, 2022

The best video editing software for 2022 will instantly upgrade your video content, and give you the best possible chance of amazing your audience. Over the years, countless companies have released video editing tools intended to support beginners and professionals alike in creating amazing content. Let’s dive straight in.

Social Media 104

Social Media Arts Subscription eCommerce Platforms 104

Forrester eCommerce

JUNE 7, 2019

In this episode of our video blog series FORR in 3, Vijay Raghavan and I discuss the challenges of robo-advice, some of the latest failures in this space, and what this means for a technology market that has seen over $2 billion investment in the last decade. For more insights, Forrester clients can check out […].

Blog 356

Blog Technology Marketing Financial Services 356

Forrester eCommerce

DECEMBER 12, 2018

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Marketing 352

Marketing B2C 352

Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

Multi-channel 104

Multi-channel Subscription Customer Live Chat 104

Digital Doughnut

MAY 31, 2023

This has led to the rise of short videos as a powerful marketing tool. In this article, let's explore the importance of creating short videos that convey maximum information in a short amount of time and how brands can utilize this tool to make an impact.

Consumer 52

Consumer Article Information Marketing 52

Retail TouchPoints

NOVEMBER 23, 2022

Mention the words retail and video in the same sentence to any merchant and right away they think security cams, grainy low-res images and theft prevention. But digital video offers many more capabilities and far more value today, thanks to artificial intelligence and pioneering advancements made to camera and data storage technologies.

Retail 116

Retail Customer Experience Operations Customer 116

Digital Doughnut

MARCH 29, 2023

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the format – and UK marketing professionals are looking to capitalise on this, with video ad budgets increasing in Q4 2022 by 13.7%

Consumer 90

Consumer Marketing Technology 90