Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 483

B2B Marketing Technology Information 483

Kissmetrics

SEPTEMBER 29, 2020

Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same. Which video conferencing software is the best for you?

Live Chat 306

Live Chat Mobile Download Definition 306

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 109

Marketing Consumer Technology Channel 109

Kissmetrics

FEBRUARY 8, 2021

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. How to Turn on Ads.

Channel 316

Channel Live Chat Social Media SEO 316

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Marketing 376

Marketing Mobile 376

Kissmetrics

JULY 5, 2021

Video content creation can be a massive headache. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? That’s where automated video creation comes in. 5 Tips for Automated Video Creation.

Social Media 316

Social Media Marketing Reference Customer 316

Ecommerce Platforms

MAY 23, 2023

With the best AI video generators, you can harness this technology to create highly quality videos using features such as automatic editing, synthetic voiceover, and deepfake (using someone’s facial impressions digitally). To help you make your way through these options, here is a lowdown on 10 of the best AI video generator solutions.

Payment Services 104

Payment Services Presentation Customer Social Media 104

Groove

MAY 31, 2022

Why Video Marketing? Video is something we consume everyday, multiple times a day. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it. Video Marketing Strategies.

Marketing 195

Marketing SEO Social Media eCommerce 195

Kissmetrics

MARCH 30, 2021

If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. How to Edit Videos: 10 Essential Steps. I’m not focusing on any specific video editing software in this guide.

Outdoor 216

Outdoor Social Media SEO Information 216

Forrester eCommerce

JUNE 26, 2019

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388

B2B Information Customer Technology 388

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

Webinar 317

Webinar Channel Consumer Games 317

Groove

JANUARY 27, 2020

Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. High-intent shoppers are likely to watch the video before making a purchase.

eCommerce 355

eCommerce Consumer Customer Customer Experience 355

Forrester eCommerce

JUNE 14, 2019

Video provides a platform to engage, train, and communicate effectively […]. Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly.

Technology 363

Technology Information Customer 363

Forrester eCommerce

SEPTEMBER 17, 2018

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].

Customer 227

Customer Customer Experience Technology 227

Kissmetrics

SEPTEMBER 9, 2020

However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It’s the same with video content. Build Links/Generate Social Shares.

SEO 302

SEO Definition Retail Online Retail 302

Kissmetrics

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

Social Media 261

Social Media Marketing Books Subscription 261

Forrester eCommerce

MAY 29, 2019

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

B2B 314

B2B Technology Marketing Customer 314

Forrester eCommerce

JANUARY 31, 2019

In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about those technologies, and listen to the podcast below for a quick summary.

Technology 345

Technology Customer 345

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160

Payments Multi-channel Subscription Payment Services 160

Forrester eCommerce

SEPTEMBER 20, 2021

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

Games 195

Games Marketing Improvements Customer 195

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Channel 231

Channel Games Social Media Marketing 231

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce eCommerce Demo 287

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Channel Blog Marketing 259

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas.

B2B 267

B2B Marketing Technology 267

Kissmetrics

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. What Is Video Search? What makes someone look for a specific video?

SEO 281

SEO eCommerce Recommendation Marketing 281

Kissmetrics

OCTOBER 9, 2020

YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? It’s possible! What Is YouTube Analytics?

Channel 279

Channel SEO Improvements Information 279

Forrester eCommerce

APRIL 3, 2020

I've put together a video that demonstrates how a solid CX business case leads to meaningful and measurable business results. How do you prove to executives that the benefits of CX exceed the costs? Today’s business environment makes it even more critical that CX pros clearly lay out the financial benefits of investing in customer experience.

Customer Experience 318

Customer Experience Customer 318

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. Create Your Promoted Video E-Commerce Goals.

eCommerce 281

eCommerce Multi-channel Consumer Channel 281

Forrester eCommerce

NOVEMBER 6, 2018

Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. We’ve kicked off some new research, and we need your help. You can take the 10-minute survey here.

Technology 325

Technology Customer 325

lateshipment

MARCH 10, 2023

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. This specialty has led to e-commerce stores quickly turning to video to grow their businesses.

eCommerce 130

eCommerce Marketing Merchant Services Social Media 130

lateshipment

JANUARY 23, 2023

However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. There are a few tips and tricks that any e-commerce store can adopt to captivate the attention of customers by using videos. Apart from that, videos are an excellent form of storytelling.

eCommerce 130

eCommerce Social Media Marketing Customer 130

FastSpring

MARCH 16, 2023

“47% of businesses created 51 or more videos just last year. So there’s all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” And so there’s all this video being made.

Channel 137

Channel Marketing Customer Social Media 137

Forrester eCommerce

SEPTEMBER 6, 2019

I’m psyched to present here our first FORR/3 video episode on this topic (see below)! Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on behalf of consumers. You can take a very short survey on this topic here. In it, Oliwia Berdak and […].

Consumer 354

Consumer Presentation Financial Services Customer Experience 354

lateshipment

NOVEMBER 18, 2022

It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Here are ways you can use videos in your existing practices and maximize conversions as a result. Ready to get started?

eCommerce 130

eCommerce Marketing Channel Small Business Retail 130

Kissmetrics

APRIL 9, 2021

Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). What Is Video on Demand (VOD)? We cover both in this guide. What Is OTT?

Payments 242

Payments Subscription Payment Services Consumer 242

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payments 210

Payments Payment Services Subscription Shopify 210

FastSpring

NOVEMBER 22, 2023

There are an infinite number of ways you can integrate FastSpring into your applications and systems in order to offload complexity and help drive success for your SaaS, software, video game, or digital product business. We hope you enjoy this FastSpring Example Build!

Payment Services 103

Payment Services WooCommerce Games Management 103