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B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester eCommerce

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 484
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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 263
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Here are some of them: Company culture videos.

Marketing 281
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How to Use Instagram Video to Promote Your Ecommerce Store

BigCommerce

The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total…

eCommerce 470
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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Why video is so important in coaching your reps. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.

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From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation

Retail TouchPoints

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video.

Fashion 238
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AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences

Retail TouchPoints

Video Commerce Finds its Place in the Shopping Journey Over the years, ecommerce capabilities have become more advanced, making it “such a boon for the speed and transactional side” of shopping, according to Brian Beitler, Founder of Sune. “Our An app is a very difficult way to launch a commerce business, by the way,” Beitler admitted.