Create More Video To Engage Your B2B Buyers

Forrester eCommerce

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. 100,000? 1 million? B2B buyers are wired to deal with visual information and to remember stories.

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Supercharge Your Employee Experience With Video

Forrester eCommerce

Video provides a platform to engage, train, and communicate effectively […]. age of the customer employee experience enterprise video EX Nick Barber sam stern tech video

WATCH: AI Uncovers The Dark Data Of Video

Forrester eCommerce

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content.

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Video marketing


You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags.

Video: Boost Customer Engagement With Personalized Video

Forrester eCommerce

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]. Insurance video & teleconferencing auto ellen carney insurance motor Nick Barber personalized video technology UK video

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

New Research Survey: Video Technologies For CX And EX

Forrester eCommerce

Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies.

Wealth Management Firms: You Need Videos On Your Websites And Apps

Forrester eCommerce

application development & delivery chief marketing officer (CMO) customer experience digital business video & teleconferencing digital strategy Financial Services video video strategy wealth management

Two Important Video Questions Answered

Forrester eCommerce

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […].

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Robo-Advice Claims Another Victim: FORR in 3 Video

Forrester eCommerce

In this episode of our video blog series FORR in 3, Vijay Raghavan and I discuss the challenges of robo-advice, some of the latest failures in this space, and what this means for a technology market that has seen over $2 billion investment in the last decade.

Retail Trends 2019 [video]


Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar. The post Retail Trends 2019 [video] appeared first on Get Elastic Ecommerce Blog.

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Andy Hoar and the Paradigm B2B Combine: Part 2 [video]


In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.

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Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. mobile video. video.

Introducing Marketing Unboxed: A New Video Series from Zaius


As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius. Next Tuesday, we’re launching Marketing Unboxed , a brand new video series that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers.

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester eCommerce

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific.

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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. online retail digital business retail shoppable technology video

Low Budget Videos, High-Quality Marketing


The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […].

Digital Transformation with Rachel Mushahwar [video]


The post Digital Transformation with Rachel Mushahwar [video] appeared first on Get Elastic Ecommerce Blog. Digital Transformation videoDigital transformation has become a hot topic among countless enterprises across many verticals and industries.

Video Blog: Accelerate Innovative Digital Transformation

Forrester eCommerce

Quick video perspective on applying design thinking to business strategy. chief information officer (CIO) chief marketing officer (CMO) corporate strategy design thinking ebusiness strategy Innovation marketing & strategy strategy & strategic planning

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Start Recording: Driving Sales with Video Marketing


The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags. Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […].

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use


Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.

NRF 2019 Recap [video]


The post NRF 2019 Recap [video] appeared first on Get Elastic Ecommerce Blog. The future and development of retail is changing rapidly and is now more purpose driven.

Video Drives Online Display Advertising Spending But With Some Limitations

Forrester eCommerce

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue.

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How to Use Video Marketing to Increase Your Ecommerce Conversions

Bootstrapping Ecommerce

Are you ready to get started on your ecommerce video marketing strategy? Get started here with these video marketing tips. The post How to Use Video Marketing to Increase Your Ecommerce Conversions appeared first on Bootstrapping Ecommerce.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]


In the video, he advises organizations to carefully think about their customers’ use case when they’re first evaluating a B2B ecommerce platform or thinking about replatforming. Digital Transformation Commerce B2B video

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How to Use Video in Your On-Site Engagement Strategy


Now you’re thinking to yourself, “Why should I do on-site video too?” ” On-site video has experienced a surge in popularity recently years, and for good reason. In this article, we’ll take a deep dive into on-site video, starting first with the benefits it provides.

Shine The Spotlight On Consumer Insights With Video

Forrester eCommerce

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. market research emotion MROC qualitative video

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]


By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Access to BigCommerce video templates.

How Video Helps Increase Ecommerce Conversion Rates


If you want one quick, easy, and relatively inexpensive way to help boost the performance of your ecommerce pages, video could be your answer. Creating a brand video or commercial was once an expensive, complicated task that only major companies could afford. Video is the new normal.

Guest digital transformation with Carnival Corporation: Part 2 [video]


In this second video installment, discover how headless commerce can deliver frictionless customer experiences fast – for companies like Carnival with individualistic customer requirements.

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What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video

Forrester eCommerce

FORR in 3 is a new video blog series on commerce, content, and services. Please check out our second FORR in 3 episode.

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Video: 2019 Research Themes (And A Few Resolutions)

Forrester eCommerce

Like most people, I consider November a good time to start thinking about the clean slate a new year brings. There is lots of room to reflect on one year and get ready for the next one with a bit more, well, “resolve,” so to speak. I’ll be an all-around better person, for sure. A […].

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Video: Retail Analytics Comparison

Dynamic Action

See how DynamicAction compares to other retail analytics solutions and Amazon in this 2-minute video. The post Video: Retail Analytics Comparison appeared first on DynamicAction. Resources Video data strategy retail analytics comparison

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How to Produce Stellar Product Videos That Boost Sales

Ecommerce Platforms

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

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Healthcare Providers: Don’t Become The Next Blockbuster Video Story

Forrester eCommerce

Providers are under threat from new entrants and disruptors, from being pushed to take on more financial risk to facing potential closure due to poor financial performance or the inability to meet evolved customer needs. As healthcare providers face these threats, we’ve identified nine trends that CIOs need to be aware of and respond to […

YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019

Ecommerce Platforms

Well, this article will guide you through the process and show you some of the best YouTube marketing techniques you, as a blogger, can use to grow your video channel and your blog reputation. Video content is powerful. Image from Renderforest: 40+ Video Marketing Statistics 2018 ).

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The Video Universe Is Expanding And Video Market Players Must Adapt

Forrester eCommerce

In season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack.

Dennis Yu: How to Use One-Minute Videos to Increase Your Reach and Boost your Revenue


Each episode is an intriguing challenge involving… The post Dennis Yu: How to Use One-Minute Videos to Increase Your Reach and Boost your Revenue appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!

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Shaking up B2B commerce with Andy Hoar [video]


The post Shaking up B2B commerce with Andy Hoar [video] appeared first on Get Elastic Ecommerce Blog. We caught up with Andy Hoar to find out what he’s been up to these past 18 months. And from the conversation, it sounds like all amazing stuff!

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Why you need to consider animated videos in your social media strategy [infographic]


Animated videos are simple, easy to understand and most importantly fun to watch. Also, marketers looking for the best content strategy to boost awareness and sales can make use of animated videos for the promotion of their products and services.