Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 483

B2B Marketing Technology Information 483

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

Marketing 357

Marketing Social Media SEO Presentation 357

Kissmetrics

SEPTEMBER 9, 2021

You don’t need to be a professional to create cool videos or even have a huge following to go viral. However, content creation does come with a warning: not every video you create is going to be perfect the first time around. Perhaps you want a video where you are having a conversation with yourself. How to Edit TikTok Videos.

Social Media 287

Social Media Subscription Other Definition 287

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services eCommerce Social Media Presentation 195

Retail TouchPoints

NOVEMBER 1, 2023

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas …and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Best Buy, working with TalkShopLive , will host three live shoppable video events, kicking off on Nov.

Shopping Carts 277

Shopping Carts Outdoor Gifts Presentation 277

Kissmetrics

FEBRUARY 8, 2021

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. How to Turn on Ads.

Live Chat 316

Live Chat Channel Social Media Document 316

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services Social Media eCommerce Presentation 195

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Marketing 376

Marketing Mobile 376

ROI Revolution

MARCH 8, 2024

An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! When adding videos to your website, be sure to incorporate VideoObject Schema markup.

SEO 147

SEO eCommerce Blog Channel 147

Kissmetrics

JULY 5, 2021

Video content creation can be a massive headache. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? That’s where automated video creation comes in. 5 Tips for Automated Video Creation.

Social Media 316

Social Media Reference Marketing Presentation 316

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

Games 194

Games Marketing Events Merchant Services 194

RetailWire

JUNE 23, 2024

A Walmart customer has recently taken the internet by storm with a TikTok video showcasing an unusual watermelon she purchased from the retail giant. The video, shared by Gabriela (@gabrielanailsnmakeup), has accumulated over 5 million views as of Saturday evening, sparking widespread curiosity and concern among viewers.

Customer 119

Customer Retail 119

Forrester eCommerce

JUNE 26, 2019

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388

B2B Information Technology Customer 388

Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 274

Marketing SEO Consumer Mobile 274

Retail TouchPoints

MARCH 15, 2022

At the same time, short-form video content is exploding, driven first by TikTok and now spreading across other major platforms including Instagram, YouTube and Snapchat. TikTok also is closing the gap on the influencer side as well, with 64% of creators offering paid content services on the video app.

Marketing 288

Marketing Social Media Consumer Other 288

Forrester eCommerce

JUNE 14, 2019

Video provides a platform to engage, train, and communicate effectively […]. Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly.

Technology 363

Technology Information Customer 363

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 260

Magazine Shopping Carts B2C Fashion 260

Groove

MAY 31, 2022

Why Video Marketing? Video is something we consume everyday, multiple times a day. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it. Video Marketing Strategies.

Marketing 195

Marketing Social Media SEO eCommerce 195

Retail TouchPoints

SEPTEMBER 7, 2022

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. in a statement. ”

Apparel 262

Apparel Merchant Services Home Shopping Accessories 262

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

Webinar 317

Webinar Travel Games Article 317

Groove

JANUARY 27, 2020

Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. High-intent shoppers are likely to watch the video before making a purchase.

eCommerce 355

eCommerce Consumer Information Customer Experience 355

Retail TouchPoints

APRIL 22, 2021

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories.

Mobile 242

Mobile Management Customer Retail 242

Forrester eCommerce

SEPTEMBER 17, 2018

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].

Customer 227

Customer Customer Experience Technology 227

Practical eCommerce

MARCH 4, 2024

The post AI Tools for Video Captions appeared first on Practical Ecommerce. Captions improve retention, comprehension, engagement, and accessibility.

Improvements 118

Improvements eCommerce 118

Practical eCommerce

FEBRUARY 12, 2024

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. The post SEO Tools for YouTube Videos appeared first on Practical Ecommerce.

SEO 119

SEO eCommerce 119

Retail TouchPoints

SEPTEMBER 22, 2023

To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said the company in the statement, adding that “we aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”

Other 245

Other Channel Consumer Retail 245

Kissmetrics

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

Social Media 261

Social Media Books Marketing Subscription 261

Practical eCommerce

APRIL 22, 2024

This all-new update to our popular resource features apps from social networks and live-streaming platforms to produce and broadcast solo or multi-source video. The post 15 Apps for Live Streaming Video appeared first on Practical Ecommerce.

eCommerce 110

eCommerce 110

Forrester eCommerce

MAY 29, 2019

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

B2B 314

B2B Technology Marketing Customer 314

Forrester eCommerce

JANUARY 31, 2019

In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about those technologies, and listen to the podcast below for a quick summary.

Technology 345

Technology Customer 345

FastSpring

FEBRUARY 7, 2024

We’ve put together all of the resources used in the video below to help you on your way. The post fsBuilds: Offloading WooCommerce Checkout & Subscriptions to FastSpring (Video) appeared first on FastSpring. Resources Interested in trying the build yourself? Add a Subscription to Cart PHP & Javascript <?

WooCommerce 157

WooCommerce Subscription Merchant Services Document 157

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160

Payments Payment Services Multi-channel Subscription 160

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Forrester eCommerce

SEPTEMBER 20, 2021

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

Games 195

Games Marketing Improvements Technology 195

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas.

B2B 267

B2B Marketing Technology 267

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231

Games Social Media Channel Marketing 231

Digital Doughnut

JULY 2, 2024

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers alike.

Information 75

Information Consumer Customer Experience eCommerce 75