Invest In These Video Technologies That Drive Growth

Forrester eCommerce

In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. video & teleconferencing Nick Barber podcast tech tech tide video

Video marketing


You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags.

Video: Boost Customer Engagement With Personalized Video

Forrester eCommerce

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]. Insurance video & teleconferencing auto ellen carney insurance motor Nick Barber personalized video technology UK video

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Wealth Management Firms: You Need Videos On Your Websites And Apps

Forrester eCommerce

application development & delivery chief marketing officer (CMO) customer experience digital business video & teleconferencing digital strategy Financial Services video video strategy wealth management

New Research Survey: Video Technologies For CX And EX

Forrester eCommerce

Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies.

Retail Trends 2019 [video]


Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar. The post Retail Trends 2019 [video] appeared first on Get Elastic Ecommerce Blog.

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Video Blog: Accelerate Innovative Digital Transformation

Forrester eCommerce

Quick video perspective on applying design thinking to business strategy. chief information officer (CIO) chief marketing officer (CMO) corporate strategy design thinking ebusiness strategy Innovation marketing & strategy strategy & strategic planning

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Low Budget Videos, High-Quality Marketing


The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […].

AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. online retail digital business retail shoppable technology video

NRF 2019 Recap [video]


The post NRF 2019 Recap [video] appeared first on Get Elastic Ecommerce Blog. The future and development of retail is changing rapidly and is now more purpose driven.

Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. mobile video. video.

Video Drives Online Display Advertising Spending But With Some Limitations

Forrester eCommerce

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue.

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Start Recording: Driving Sales with Video Marketing


The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags. Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […].

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use


Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.

Introducing Marketing Unboxed: A New Video Series from Zaius


As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius. Next Tuesday, we’re launching Marketing Unboxed , a brand new video series that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers.

Shine The Spotlight On Consumer Insights With Video

Forrester eCommerce

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. market research emotion MROC qualitative video

Video: 2019 Research Themes (And A Few Resolutions)

Forrester eCommerce

Like most people, I consider November a good time to start thinking about the clean slate a new year brings. There is lots of room to reflect on one year and get ready for the next one with a bit more, well, “resolve,” so to speak. I’ll be an all-around better person, for sure. A […].

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How Video Helps Increase Ecommerce Conversion Rates


If you want one quick, easy, and relatively inexpensive way to help boost the performance of your ecommerce pages, video could be your answer. Creating a brand video or commercial was once an expensive, complicated task that only major companies could afford. Video is the new normal.

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]


By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Access to BigCommerce video templates.

Video: Retail Analytics Comparison

Dynamic Action

See how DynamicAction compares to other retail analytics solutions and Amazon in this 2-minute video. The post Video: Retail Analytics Comparison appeared first on DynamicAction. Resources Video data strategy retail analytics comparison

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The Video Universe Is Expanding And Video Market Players Must Adapt

Forrester eCommerce

In season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack.

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester eCommerce

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […]. artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketing

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Talking SaaS – It’s All About the Experience (Video)

Forrester eCommerce

There’s a lot to love about the SaaS model. Flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet, just as many digital transformation efforts have stalled, companies have also been slow to fully embrace SaaS apps or are lagging in their investments and how they leverage their most […].


Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales


Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

[12] Facebook Video Ads Best Practices To Boost ROI


The full power of videos in digital marketing has been discovered only in the last few years. Faster internet connections have opened up a lot more room for people to easily watch online videos at home or on the run. hours of video on average each day.

Getting Started with Ecommerce Video Marketing


90% of consumers say that videos are helpful when deciding to make purchases online. Use this guide to help you get started with ecommerce video marketing. The post Getting Started with Ecommerce Video Marketing appeared first on ecomdash.

How to Set Up Amazon Video Ads

CPC Strategy

The post How to Set Up Amazon Video Ads appeared first on Retail Performance Marketing Blog - CPC Strategy When it comes to online retail sites, Amazon is hands down the king. The site claims close to 2 billion visitors per month. Read More.

How to Produce Stellar Product Videos That Boost Sales

Ecommerce Platforms

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

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How to Deploy Video Content on Your Product Pages


Video content can help. But only a fraction of brands have invested in product page videos. The return on investment of product page videos seems intuitive. For Allbirds’ customers, this kind of video content is crucial in making a purchase decision. Scripting Your Video.

How to Create Winning Videos for Your Ecommerce Brand


In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order to boost brand awareness, capture the interest of more prospective customers, and drive more sales. Video capturing and editing tools are more affordable, and much easier to use.

Video Marketing: The Biggest Trends of the Year

CPC Strategy

With the rise of Snapchat, Facebook Live and Instagram stories, video marketing is no longer optional. The post Video Marketing: The Biggest Trends of the Year appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Is it Time to Add Video Marketing to Your Content Marketing?


Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy?

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)


Live video commands the attention of the business world. Here’s the good news: You can use live video to engage your customers at the starting price of $0. So, what’s stopping you from jumping in and using live video, too? You’ll be crushing video in no time.

The Global Omni-1000 Video Series


The Global Omni-1000 Video Series. Our Omni-1000 video above, breaks down the report in the component parts of the research. Watch the short Omni-1000 video to learn more. The post The Global Omni-1000 Video Series appeared first on OrderDynamics.