B2C Channel Customer Loyalty Outdoor 
Optimizely
SEPTEMBER 18, 2018
They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. We hope you can learn a few lessons about brand loyalty and apply them to your own business. Cotopaxi: Event-driven brand buzz.
365 Retail
MARCH 8, 2023
In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. Outdoor gear and camping sales also doubled in March 2022 compared to the previous year.
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Optimizely
MARCH 14, 2019
Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.
eCommerce CEO
JANUARY 20, 2019
is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses.
BigCommerce
FEBRUARY 13, 2018
When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Remember: B2B Consumers Are Also B2C Consumers.
BigCommerce
NOVEMBER 13, 2017
In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Sports & Outdoors. For creating a content asset that drove thought leadership, revenue and customer loyalty.
Optimizely
JUNE 13, 2019
You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. The second way to collect the necessary information is to ask customers for it. Take Apple as an example.
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