B2C Channel Outdoor Technology 
365 Retail
MARCH 8, 2023
In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. Outdoor gear and camping sales also doubled in March 2022 compared to the previous year.
RTP blog
DECEMBER 27, 2019
The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs.
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Optimizely
DECEMBER 12, 2017
It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively?
Optimizely
DECEMBER 12, 2017
It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively?
FastSpring
APRIL 13, 2023
Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. The technology is there — the power of computing to actually harness that value. How do buyers of the technology want to feel about that brand?” Experience is the keyword here.
eCommerce CEO
JANUARY 20, 2019
is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.
BigCommerce
MAY 4, 2018
Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. UX Case Study: Modern Ecommerce Design with Exxel Outdoors.
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