Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 216

Customer Loyalty Customer Retail Shipping Costs 216

Retail TouchPoints

JANUARY 4, 2021

Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Behind the Magic Wall, changing rooms are available to test On’s apparel collection.

Outdoor 264

Outdoor Technology Apparel Customer Experience 264

Kissmetrics

MARCH 3, 2021

With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Many would also enjoy visiting outdoor pop-up shops as they wander. Geotargeted advertising can also raise brand awareness and promote your online channels. Boost Brand Awareness.

Marketing 315

Marketing Outdoor Consumer Mobile 315

365 Retail

MAY 20, 2022

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. The rebrand comes at a hugely exciting time for Maze, having seen significant growth across its network of retail and trade business partners along with its own D2C channel.

Outdoor 115

Outdoor B2B Channel Technology 115

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

Social Media 121

Social Media Outdoor Demo Channel 121

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Brands in the ‘Great Outdoors’ will climb new heights From skiing and flying discs to camping, the boom in outdoor gear has signalled a shift from a category regarded only for competitive professionals, to one promising accessible fun.

eCommerce 71

eCommerce Outdoor eCommerce Marketing Hobbies 71

Retail TouchPoints

SEPTEMBER 16, 2021

Think of how much time is spent on our smartphones, and the majority of that time, data shows, is on social platforms,” said Matt Maher, Founder of the technology-focused consultancy M7 Innovations in an interview with Retail TouchPoints. Technology Matters, but What it Really Comes Down to is Trust. In 2010 , adults in the U.S.

Consumer 306

Consumer Social Media Retail Multi-channel 306

Retail TouchPoints

JULY 28, 2022

Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature. Other technology providers offer solutions that design some or all of a virtual try? Virtual try-on technology introduces important privacy obligations. What to Look Out For.

Retail 256

Retail Customer Data Information Consumer 256

Retail TouchPoints

APRIL 18, 2022

Consider, for example, a retailer that sells outdoor furniture for porches, pool sides and gardens. He has held positions including Head of Product Supply and Head of Operational Strategy, including time as a Business Lead for a major transformation project spanning supply chain, commercial and retail channels.

Supplies 240

Supplies Improvements Outdoor Operations 240

Retail TouchPoints

JULY 29, 2021

Games, puzzles, action figures and outdoor toys were especially popular. But how will Toys ‘R’ Us, a traditional retailer of a bygone age, fare in an era dominated by online channel growth and purchase journeys heavily influenced by digital touchpoints? Profits at Barbie and Hot Wheels firm Mattel were $126.6

Toys 306

Toys eCommerce Omnichannel Gifts 306

Retail TouchPoints

OCTOBER 24, 2022

There are a lot of options available, and what you’re trying to achieve will drive your strategy and the specific channel mix that will be most efficient to get you there. Different channels are better for driving retail versus direct response. Are you trying to move units at retail or drive traffic to a website?

Retail 196

Retail Beauty and Health Subscription Games 196

365 Retail

APRIL 3, 2024

Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip. AI-powered retail with poor quality data Let’s take a closer look at what AI-powered retail experience with poor data quality could look like.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. Using Data to Unlock Expansion Opportunities.

Omnichannel 262

Omnichannel Consumer Outdoor Channel 262

365 Retail

OCTOBER 12, 2022

The agency continues to work with longstanding advertising clients such as Disney , Samsung , Amazon, Clearpay, Netflix and LVMH as well as collaborating with its valued regional partners, Ocean Outdoor , Clear Channel and JCDecaux.

Retail 71

Retail Outdoor Operations Technology 71

RTP blog

DECEMBER 27, 2019

Alternatively, a large convenience store chain buying outdoor media will have different measurement needs. Does it account for all your sales channels (online, offline, in-app, pickup or delivery)? Regardless of your marketing budget and goals, when considering ROI measurement options, drill deep on these six success factors: 1.

Marketing 195

Marketing eCommerce Outdoor B2C 195

Retail TouchPoints

MAY 12, 2021

Communication was increased across all channels. Several of these, as noted by the customers surveyed, centered on the increased use of technology, in-store environmental factors and some platform-building service add-ons. It had been planned for years, but COVID-19 created significant urgency. Advancing Retail and Grocery Design.

Social Media 233

Social Media Improvements Information Outdoor 233

Optimizely

DECEMBER 12, 2017

It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

RetailMinded

OCTOBER 2, 2023

Tackling retail supply chain challenges is a blend of smart strategies and the right technologies. Walmart uses RFID technology to track real-time inventory. They also explore drone and electric vehicle technology to improve last-mile delivery efficiency. Best Buy offers customers the option to buy online and pick up in-store.

Supplies 52

Supplies Management Retail eCommerce 52

RTP blog

DECEMBER 7, 2018

Think of Amazon buying Whole Foods and announcing 3,000 new Amazon Go stores, and hypergrowth brands like Burrow and Outdoor Voices opening new brick-and-mortar locations. Luxury retailers such as Neiman Marcus have already invested in these technologies, adding magic dressing room mirrors to 34 locations. Follow @moltin.

eCommerce 150

eCommerce Retail Mobile Outdoor 150

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

Adoption of the omnichannel distribution system and cross-channel marketing. With consumers becoming more at ease with virtual space interactions, retail businesses have no choice but to ramp up their digital strategies and touchless technologies to meet the pent-up demand for seamless omnichannel operations. New Look Stores.

Consumer 94

Consumer Retail Social Media Payment Services 94

GetElastic

SEPTEMBER 26, 2019

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Clark is an experienced ecommerce professional with a demonstrated history of working successfully in the technology and services industry.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Retail TouchPoints

NOVEMBER 6, 2020

In this marketplace, where successful omnichannel engagement demands strategic, targeted delivery of promotional content across channels, brands must have complete transparency from their solution partners — regarding all aspects of their operations — in order to optimize campaigns and drive the greatest possible ROI.

Marketing 141

Marketing Omnichannel Outdoor Travel 141

Fabric

MARCH 14, 2023

From managing more SKUs across multiple sales channels, to more intricate and sophisticated order management operations, to complex post-purchase processes, scaling operations in the lightning quick and rapidly changing fashion and apparel industry is fraught with risks and pitfalls.

Apparel 130

Apparel Fashion Shipping Costs Merchant Services 130

lateshipment

OCTOBER 20, 2021

As we made good money and were thinking of early retirement, my sister and her husband happened to vacation in Vietnam, and encountered the ratchet technology belt; a system popular in Asia, and wanted to introduce it here in the US. We could channel selling to an audience interested in outdoor activities and golfing.

eCommerce 130

eCommerce Payment Services Mobile Operations 130

BigCommerce

JANUARY 25, 2018

There are two main types of images that should be used on your product page and across your marketing channels. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. Source: Seriously Silly Socks. In-Context Images.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Omnisend

MAY 4, 2021

Influencers are welcome on virtually all social media channels. Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer. Content beyond the chosen channel. This can lead to sales and other opportunities for your brand.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Optimizely

DECEMBER 12, 2017

It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers.

eCommerce 150

eCommerce Outdoor B2C Social Media 150

eCommerce CEO

JANUARY 20, 2019

is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. we should research the outdoor apparel market. Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel. Choosing the Right Technology.

eCommerce 89

eCommerce Shipping Costs Payment Services Payments 89

Kissmetrics

AUGUST 27, 2020

Having said that, the easiest to use POS systems have intuitive designs and run on technology most people already use. With Shopify’s POS system, you get a branded online store and can sell through online channels, including eBay, Instagram, and Amazon. Ease of Use. These include iPads or Android tablet devices.

POS 306

POS Payment Services Vend Payments 306

Kissmetrics

JANUARY 30, 2022

This was interesting since the industry includes a lot of ecommerce brands that sell sports gear, outdoor apparel, sports drinks, and team apparel. They only receive about 5 percent of traffic from paid ads which could indicate that businesses focus more on social channels where many craft/hobbyist groups and influencers exist.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Kissmetrics

MARCH 22, 2018

With the help of scrappy teams and technology to automate processes, these brands are not only keeping up with the trend, but also are redefining it and leveraging it to grow. Stitch Labs provides brands with visibility into their inventory at all times and across all channels, allowing them to be more efficient with their inventory.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Kissmetrics

AUGUST 13, 2020

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. That’s where an experienced specialist comes in and saves the day. However, they don’t just produce great videos.

Marketing 361

Marketing Social Media SEO Workshop 361

FastSpring

APRIL 13, 2023

Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. The technology is there — the power of computing to actually harness that value. How do buyers of the technology want to feel about that brand?” Experience is the keyword here.

Marketing 124

Marketing Merchant Services eCommerce Technology 124

ESW

OCTOBER 20, 2020

Outdoor retailers REI, The North Face and Patagonia, were the first to join the campaign. But at the same time, generating inbound traffic from social media channels is a major source of sales.” Three months on, we take a look at what eCommerce brands can learn from the recent boycott and how it impacted the industry.

eCommerce 78

eCommerce Outdoor Social Media Other 78

retailnext

OCTOBER 15, 2019

Video can provide important information in a way that’s easy for customers to understand, regardless of the channel they receive it on. Check out how eye-glass gurus Warby Parker use their YouTube channel to answer inquiries. Integrate Across all Channels. So, it’s important to keep them satisfied and informed.

Marketing 59

Marketing Retail Social Media Mobile 59

ROI Revolution

MAY 18, 2021

It provides the opportunity to reach customers through newer technology like smart TVs and other consoles that introduce a new place for brands to advertise to customers – and with Programmatic, to advertise to extremely targeted audiences. Over-the-Top + Connected TV Opportunities. Streaming audio is expected to grow another 4.8%

eCommerce 78

eCommerce Reference Outdoor Consumer 78

Korona

JANUARY 6, 2023

This type of marketing has become even more popular in recent years because of the rise of dozens of social media channels, some of which are specialized for particular demographics or industries. They partner with companies to achieve clarity, messaging, and technologies. Sporting & Outdoor Goods. Massive Media .

Social Media 52

Social Media eCommerce Marketing POS 52