Retail TouchPoints

JUNE 7, 2023

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

Technology 265

Technology Retail Customer Experience Presentation 265

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 91

B2C eCommerce Travel Consumer 91

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

ESW

DECEMBER 4, 2023

ENDS Notes to Editors About ESW: ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Forrester eCommerce

NOVEMBER 19, 2019

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities.

Channel 226

Channel Management Technology Marketing 226

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 59

B2C eCommerce Travel Consumer 59

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 221

B2B eCommerce BigCommerce Omnichannel 221

Groove

MAY 7, 2024

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. I once challenged someone by saying, 'Yeah, that's our foot rail. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B. The key word there, though: mimicked.

B2C 236

B2C Multi-channel B2B Marketing 236

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […].

Channel 251

Channel Management Consumer Marketing 251

CPC Strategy

APRIL 16, 2024

B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. What is the optimal marketing channel mix to maximize brand awareness?

Marketing 90

Marketing B2C eCommerce Channel 90

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Optimizely

FEBRUARY 28, 2019

When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 207

B2C Marketing Technology Games 207

Forrester eCommerce

MAY 11, 2020

As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 291

Channel Marketing Consumer B2C 291

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Ben & Jerry’s.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 334

Channel Marketing Management B2C 334

Optimizely

FEBRUARY 27, 2019

In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. . When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? Today’s Marketers Must Be Technologists.

B2C 170

B2C Marketing Technology Channel 170

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before. Buyers who haven’t engaged in any channel in 30 days. Major benefits for marketers.

Customer 334

Customer B2C Customer Data Improvements 334

Forrester eCommerce

APRIL 29, 2021

Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.

Channel 235

Channel Marketing Management B2C 235

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Take the quiz and find out for sure. .

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Kibo

APRIL 19, 2022

D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.

Multi-channel 216

Multi-channel Retail Customer Experience Customer Data 216

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 70

Consumer B2C Merchant Services Omnichannel 70

Retail TouchPoints

JANUARY 31, 2023

Each uses bespoke interactive technology to engage key customers, tell unique stories and cement their position as the home of visionary tech. Now cutting-edge technology is allowing brands to involve their target audiences in even more meaningful ways. Fast forward to today and tech giants are leading the way.

Technology 273

Technology B2C Consumer Social Media 273

GetElastic

JUNE 2, 2023

With a headless architecture, your brand can create compelling commerce experiences by choosing your preferred content management system ( CMS ), digital experience platform DXP, and other technologies such as Angular or React front-end frameworks. Headless commerce provides a flexible way for businesses to approach eCommerce.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

JUNE 9, 2022

Successful CIOs provide their employees with the right tools and technologies, along with optimal working conditions that help drive productivity and enhance employee effectiveness. Arming Sales and Marketing Teams with Essential Technology. And it doesn’t stop there.

Consumer Goods 217

Consumer Goods Consumer Retail B2C 217

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. These technologies can also automate back-end processes like inventory management and order fulfillment.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Groove

MARCH 24, 2022

Agencies have access to innovative technology that makes it easier for your business to do business. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. BigCommerce Website Support.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

GetElastic

MAY 13, 2019

Manufacturers and distributors still use (and will continue to use) traditional channels such as engaging directly with sales reps or customer service reps. For example, now buyers can research products before reaching out to traditional channels. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel Customer Loyalty 151

GetElastic

SEPTEMBER 1, 2021

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147

Retail TouchPoints

MARCH 19, 2021

Experts discussed: How beauty trends are changing in light of new social norms and standards; The power of digital in cultivating community and driving intent; Whether “in-real-life” (IRL) experiences will make in impact once vaccines are completely rolled out; and Expanded roles for technology innovation and tools like gamification.

Consumer 221

Consumer Technology B2C Marketing 221

Optimizely

SEPTEMBER 7, 2017

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can do so much more than send an email that says ‘Hi [Your name]’ along with a generic coupon. If your grandfather was a marketer.). Real-Time Segmentation.

Customer 170

Customer B2C Omnichannel Accessories 170

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. But to their detriment – perhaps even downfall ─ not all brands have adapted to this new buyer-driven, technology-centric landscape. Many manufacturers struggle with channel conflict.

Channel 56

Channel B2B Multi-channel B2C 56

Kibo

SEPTEMBER 30, 2022

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn.

B2B 71

B2B B2C Multi-channel eCommerce 71

Forrester eCommerce

APRIL 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].

Marketing 328

Marketing Channel Management Technology 328