article thumbnail

Financial Services Firms Need To Learn How To Earn Customers’ Trust

Forrester eCommerce

How successful have financial services firms been in garnering the trust of their customers amidst inflation and market volatility? Not very successful, it seems.

article thumbnail

Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Forrester eCommerce

People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer.

article thumbnail

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

article thumbnail

50/50: Capital One, Discover, And Differentiation In Credit Cards

Forrester eCommerce

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers.

B2C 242
article thumbnail

B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year. Meeting B2B Business Needs.

B2B 294
article thumbnail

How Exploration Drives Breakthrough Digital Business Strategies

Forrester eCommerce

If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you! This service helps digital leaders across industries — including financial services, travel, retail, healthcare, […].