Remove B2C Remove Customer Data Remove Customer Loyalty Remove Recommendation
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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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A Customer’s Second Purchase Is More Important Than Their First

Optimizely

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.

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Building Compelling Retail Digital Experiences for Millennials

Kibo

They are budget-conscious risk avoiders who rely heavily on recommendations. Retailers should always use mobile to enhance loyalty programs. A great loyalty program should now be easily accessible through an app, easy to use, relevant, and give back to customers. Social Media, Brand Experience Key to Reaching Millennials.

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How Dynamic Personalization Powers Great Marketing

Optimizely

But for true personalization, you have to extend the targeted message to ads, discount codes, product recommendations, and website content. This is a key differentiator in winning customersloyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context.

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