Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 239

B2C Marketing Technology Customer Data 239

GetElastic

SEPTEMBER 2, 2021

I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned. Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

ESW

MAY 17, 2023

B2B buyers want the same benefits offered by a streamlined checkout process, a wide range of payment options , personalised product recommendations, helpful product information and clear delivery timelines and tracking information. This builds customer loyalty and helps ensure higher customer lifetime value.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. By unifying your customer data , you’ll know exactly who has abandoned a cart and what product they’ve left behind. By following these recommendations, you’ll drive up customer urgency and increase new purchases.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

ROI Revolution

APRIL 23, 2021

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

Social Media 78

Social Media B2C Events B2B 78

Ecommerce Platforms

FEBRUARY 23, 2021

With enterprise ecommerce, you can track previous purchases, and recommend items based on purchasing history, you can also access a higher level of scalability to meet the demands of enterprise level businesses. Product recommendations. Customer segmentation. Customer data reports. Let’s take a closer look.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Customer support Free plan users get email support for 30 days.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Kibo

SEPTEMBER 27, 2021

By leveraging past user data like browsing behavior, purchase history, demographics/psychographics, and other first and third-party data, retailers can tailor ad messaging, product recommendations, sales and offers, rewards and more. Improved Customer Engagement and Loyalty.

Payments 62

Payments eCommerce Recommendation Improvements 62

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

JANUARY 31, 2019

If you’re are able to stitch together customer data across devices and platforms to identify exactly who lands on these pages, you can easily create a brand fan campaign for them. Once you have identified patterns and habits within your existing data then you can use dynamic content to tempt these brand fans into making a purchase.

B2C 37

B2C Social Media Online Retail Apparel 37

Optimizely

SEPTEMBER 6, 2018

If marketers aren’t recognizing the fact that the second purchase is the most important purchase in terms of driving customer loyalty, they aren’t taking advantage of their biggest opportunity to maximize customer lifetime value. Make targeted recommendations for second purchases. Work in real-time for maximum relevance.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Fabric

NOVEMBER 2, 2023

Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS). Completed by an independent auditor, it covers internal controls for security, confidentiality, processing integrity, privacy, and availability of customer data.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

DECEMBER 14, 2021

They are budget-conscious risk avoiders who rely heavily on recommendations. Beyond social media, real-time personalization is another way to create a deeper customer relationship. Customer data is more critical than ever to create a holistic view of each customer and keep up with their changing behaviors and preferences.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

Customer 300

Customer eCommerce B2C Fashion 300

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Optimizely

JULY 25, 2019

But for true personalization, you have to extend the targeted message to ads, discount codes, product recommendations, and website content. This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context.

Marketing 150

Marketing Recommendation Channel B2C 150

Omnisend

FEBRUARY 8, 2023

But this has also made it essential for them to focus on the timeliness of emails – be it cart recovery, order confirmation, shipping alerts, or an email to recommend more products to it. But to set up an omnichannel campaign, you will need subscriber and customer data to flow seamlessly between channels. 5Capterra: 4.5/5

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. AI facilitates and enables scalability.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How do we give great product recommendations?”. So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Using the website data you are already collecting on your buyers, you can analyze browsing history to detect patterns. Customers who bought this item also bought/items usually bought together.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Use content to create a one-of-a-kind customer experience.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Optimizely

NOVEMBER 21, 2017

As you map your marketing to the customer lifecycle , you’ll find that there are obvious triggers to easily personalize the experience to each individual buyer. We recommend, at a minimum, these 7 critical campaigns every B2C marketer should automatically send to buyers: Welcome Series. Loyal Customer Campaign.

eCommerce 150

eCommerce B2C Recommendation Subscription 150

Omnisend

MAY 24, 2023

What makes it one of the best Moosend alternatives is that it offers a lot of advanced features like product recommender, Wheel of Fortune , and Google & Facebook custom audiences. Features comparison A major area where Mailchimp thrives as one of the best Moosend alternatives is in its AI-powered recommendations.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? But you might be at a loss as to how to do this with a brick-and-mortar location. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

eCommerce 186

eCommerce Customer B2C Fashion 186

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. The flexible software promises to bring the best “general purpose” solutions vertical-specific CRM systems under one roof.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

BigCommerce

FEBRUARY 2, 2018

Choose which platforms to sell on such as your own online store, Amazon, eBay, Facebook and other sites customers buy from. Market to your potential customers to drive traffic to product listings. For many B2C ecommerce merchants, branded stores, along with Amazon and eBay account for over 90% of all sales. Enable Apple Pay Now.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Payments 419

GetElastic

AUGUST 2, 2022

They will continue to skyrocket with each new storefront, and any integrations to third-party systems will have to be repeated to ensure that some portion of your eCommerce stack (customer data, for example) is unified. These complexities can stem from attempting to unify customer data or order data housed in a third-party system.

Multi-channel 78

Multi-channel B2B Customer Data eCommerce 78