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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276
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It’s Time For CMOs To Pay More Attention To Employees

Forrester eCommerce

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 258
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

The need to reframe company success around customer relationships has only grown more urgent over the years, especially in today’s atmosphere of austerity and efficiency. Today’s brands are increasingly concentrating their energy and resources on top customers — the minority that account for the majority of revenues.

Customer 299
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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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How eCommerce Impacts B2B Account Management

GetElastic

Essentially you turn the buyer into an educated advocate, and you give them the resources they need to educate others at the account internally. Chat has become the leading contact source within the online environment, with 42% of customers using chat versus email (23%) or other social media forum (16%). Source: J.D.

B2B 141
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. Each can be used separately, but they are most powerful when used together.