Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and With more and more people shopping online, the customer experience battleground is the next frontier for a lot of companies. How does your website look on mobile and how is the interaction with the website on mobile?

B2C 150

B2C B2B Marketing BigCommerce 150

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

Subscription 211

Subscription B2B Mobile Customer Experience 211

Elsner

MAY 20, 2020

In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. eCommerce mobile apps have become the most preferred and interactive relation between businesses and clientele. dollars in 2023.

Mobile 152

Mobile eCommerce Mobile eCommerce Shopping Carts 152

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Forrester eCommerce

APRIL 14, 2021

Use best-in-class examples to prioritize your retail mobile app development.

Mobile 251

Mobile Retail Customer Experience B2C 251

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

JANUARY 24, 2024

The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms. Customer loyalty can act as a stabilizing factor during turbulent times, so prioritizing the customer experience in investment decisions will be essential.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. Mobile SEO is desktop SEO. for Holiday 2019.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. to “how do our customers want to buy from us and how can we make this easiest for them?”.

Channel 327

Channel Marketing B2C Omnichannel 327

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 Closing the gap.

Mobile 151

Mobile Department Stores POS eCommerce 151

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

GetElastic

JUNE 2, 2023

Commerce Layer Headquarters: Prato, Italy Number of Employees: 34 Website: [link] Company Overview: Commerce Layer is a headless commerce platform and order management system that lets brands add global shopping capabilities to any website, mobile app, chatbot, or IoT device. Spryker aims to help brands extend sales reach and grow revenue.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

DECEMBER 21, 2023

Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? What device they’re on : Mobile? There’s no limit to the extent that retailers can tailor their checkout experiences. Member or non-member? What they’re buying : One or 10 items?

Payments 232

Payments Retail Shipping Costs Social Media 232

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites.

eCommerce 150

eCommerce B2B Toys B2C 150

GetElastic

NOVEMBER 29, 2021

How fast your website loads directly impacts your customer experience and outcomes. Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Check out our mobile commerce guide to learn more. Does it Matter to Your Brand?

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 9, 2021

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 296

Customer Multi-channel B2C Omnichannel 296

Optimizely

JULY 10, 2018

If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Try retargeting ads.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Kissmetrics

AUGUST 25, 2020

Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. What’re your thoughts on designing PPC ads for mobile rather than desktop?

PPC 279

PPC Multi-channel Social Media B2C 279

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Connect Your In-Store and Digital Experiences with Conversational Commerce. Modern consumers live on their mobile devices. So the best way to reach them is where they already are.

Omnichannel 233

Omnichannel Customer Loyalty B2C B2B 233

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

BigCommerce

OCTOBER 20, 2017

Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Your Systems for Multi-channel Selling. FlexFire LEDs.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

AUGUST 18, 2020

Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. Their in-house team of developers, conversion designers, and top-notch marketers gives them the power to design excellent customer experiences from start to finish. Mobile optimization.

PPC 313

PPC Social Media Multi-channel Mobile 313

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 246

Marketing Document Payment Services Shopping Carts 246

Fabric

SEPTEMBER 12, 2023

Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. According to Insider Intelligence, mobile e-commerce sales are expected to account for 40.4% Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Mobile commerce is on the rise. B2B buyers expect personalization experiences and are even willing to pay more. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

MAY 3, 2018

We’re going to explain exactly what an effective omnichannel marketing strategy looks like AND how you can start to create a coherent strategy for your own B2C brand to drive a powerful customer experience. You can also begin to gather data on the preferred channels your buyers use to engage with your B2C brand.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

GetElastic

APRIL 11, 2023

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. Headless commerce has quickly gained widespread popularity among brands looking for more flexibility and agility in their eCommerce operations.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

GetElastic

DECEMBER 29, 2021

For example, the ability to easily support new experiences like mobile-self checkout or, seamless integrate new technology. Most monolithic solutions have long release cycles; they will need several months to add a feature like curbside pick-up or mobile self-checkout, two experiences that gained massive importance during the pandemic.

eCommerce 147

eCommerce Mobile Multi-channel B2C 147