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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs.

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How Integrations Power B2C Marketing

Optimizely

Integrations link up your favorite products, software, and platforms to make your life easier. But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers.

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Are You a True Data-Driven B2C Marketer?

Optimizely

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. Are you really a data-driven B2C marketer? A 20% open rate, way to go!

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10 best email automation software for 2023

Omnisend

Reading Time: 11 minutes How we wrote these reviews: We deep-dived into email automation software options online, took demos, and used testimonials and ratings from popular peer-to-peer review platforms like G2 and Capterra to give an objective overview and help you find the best email automation software for your business.

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How to Choose the Best Ecommerce Personalization Software

Kibo

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales.

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Removing Friction In The eCommerce Customer Journey

Groove

You’ll need to use an email marketing software, such as HubSpot or Klaviyo , to leverage your contact’s data for personalization purposes - like if you want to include their first name in an email or segment the recipient list based on behavioral data. Potential Friction Point: Customer Loyalty Program Doesn’t Feel “Worth It”.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products.