Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”. Make Mobile Count. Make Mobile Count. Mobile: 1.5%.

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Increase Customer Engagement With Mobile Apps

Zaius

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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Win More Customers With eCommerce Mobile Apps

Elsner

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. Google’s Mobile-First Index.

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Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” Two weeks went by, and despite the fact that I was regularly engaging with each app/each retailer’s merchandise, I didn’t receive a single push notification or mobile message.

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Rob shared that best-in-class brands are now “designing mobile-first and moving outward,” to ensure the experience is easy for shoppers as they tap and swipe. By Alicia Esposito, Content Strategist.

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How Retailers Can Capitalize On Mobile

Retail TouchPoints

By Samir Addamine, FollowAnalytics Retailers are trying to make up for lost time — and regain lost customers — by creating high-tech offline experiences that match the ease and convenience of e-Commerce. However, despite the fact that more and more retailers are focusing on the e-Commerce experience, relatively few have turned to native apps to try and attract customer interest. But at the same time, mobile users can be fickle. Samir Addamine FollowAnalytics mobile

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5 Mobile eCommerce Examples

Groove

With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. 5 Mobile eCommerce Examples.

Mobile eCommerce Best Practices

Groove

According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. Mobile eCommerce Best Practices.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

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Embracing mobile commerce: 6 ways to optimize

GetElastic

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile , it is imperative that businesses optimize for mobile commerce. 6 ways to optimize mobile commerce: 1. Mobile Commerce

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. New loyalty tactics should focus on strengthening the long-term customer relationship with the brand vs. simply offering points or discounts.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For.

4 Strategies That Reduce Mobile Abandonment

UpSellIt

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely high. In fact, over 85% of mobile shopping carts wind up abandoned. Making the Most of Mobile.

5 Design Best Practices for Mobile-Friendly Conversion Strategies

UpSellIt

In a world where shopping for just about anything is literally at our fingertips, it’s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. With stats like that, how could you not prioritize your mobile user experience?

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

Mobile 150

How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time.

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7-Eleven Adds Mobile Wallet to its Loyalty App

Retail Touch

7-Eleven has launched an app-based mobile wallet that will enable contactless payment at participating U.S. Funds in the wallet can be used to pay for mobile checkout and purchases made for 7-Eleven’s fuel loyalty program in addition to standard transactions.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

Mobile 150

A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. shoppers will visit a retailer’s site using a mobile device than a desktop computer. First, and most obviously, it’s the busiest shopping time of the year, so shifts in customer behavior are amplified.

3 Ways to Reengage Mobile Shoppers With Push

Zaius

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. By sending a relevant push notification at the right time, marketers can create urgency and encourage customers to engage in that very moment. More specifically, how can you re-engage your mobile shoppers using a push message?

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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Neil Patel

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? Benefits of Accelerated Mobile Pages.

Closing the mobile conversion gap with PWAs

GetElastic

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. Although mobile is edging out other devices in terms of traffic and use, it is still possessing a challenge for retailers in terms of lower conversion rates when compared to desktop.

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Creating a Mobile App For The Omnichannel Shopper

Zaius

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. But it’s critical that marketers make sure their app doesn’t obstruct their visibility into what customers are doing on other devices. As a result marketers aren’t able to unify and leverage cross-channel behavior to create a full picture of each customer.

The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product and/or service.

Mobile 150

Four Must-Have Features For A POS Mobile Device Management Solution

Retail TouchPoints

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs. Kiosk Mode Having a kiosk mode enables a company to turn any mobile device into a purpose-specific kiosk, including a POS system.

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Mobile Content Strategy: 3 Key Steps

Zmags

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags. Ecommerce Best Practices ecommerce website design mobile retail marketing omnichannel retail

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

Retail TouchPoints

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. While some retailers might find themselves daunted at the challenge of developing and building an app that’s easy to use, integrates with other channels and is available in multiple app stores, that doesn’t change the fact that they’ve become a critical part of the overall customer journey. mobile apps e-Commerce Samir Addamine FollowAnalytics

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5 Reasons How a Mobile App Can Boost Ecommerce Business Revenue

Elsner

In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Ecommerce Ecommerce business eCommerce Mobile Apps

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iOS 15: Making 100 Mobile Moments Better Every Day

Forrester's Customer Insights

Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. Age of the Customer customer experience mobile technology privacyApple kicked off its annual developer conference on Monday, June 7, 2021.

Anyline Brings Mobile Scanning and Recognition Solutions to Retail

Retail Touch

Data capture solution provider Anyline , which specializes in barcode and optical character recognition technology for mobile devices, has entered the U.S. Mobile Commerce Solution Spotlight anyline nrf 2021 solution spotlight

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail Touch

PDI , a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers use to find and share real-time fuel prices.