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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. It has to be cross-channel.

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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Create Multi-Layered Content. Multi-layered content.

B2B 314
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. Without this essential set of information, you’ll have a hard time making an educated decision. Furthermore, they also understand the importance of collecting as much information as possible as well as sharing that data with you.

PPC 279
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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Easy returns.

B2B 147
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Financing information. Read and write reviews.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Visual and auditory information can influence product expectations (i.e.,