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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. This isn’t just a marketing dream — it’s possible.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

B2B or B2C? What device they’re on : Mobile? A sales clerk’s tablet? Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Social media?

Payments 243
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Different Types of POS Systems: Quick Guide For Retail Business Owners

Korona

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Tablet point of sales systems. Touch-Screen point of sale systems. Tablet Point of Sale Systems. Table of contents.

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Different Types of POS Systems: Quick Guide For Retail Business Owners

Korona

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Tablet point of sales systems. Touch-Screen point of sale systems. Tablet Point of Sale Systems. Table of contents.

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Wicked Quick: retail trends from Stratix

GetElastic

For this week’s Wicked Quick, I caught up with Marco Nielsen, Vice President, Managed Mobility Services at Stratix. Point of Sale (POS) has now officially transitioned beyond a set configuration of dedicated hardware, receipt printer and PIN pad. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey.

Games 57
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Best ecommerce apps for your online store

Omnisend

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers. month Canva for Teams: Starts from $29.99/month