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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Surge in Social Commerce Adoption Following in the footsteps of their DTC counterparts, social commerce is gaining significant traction in B2B ecommerce. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. But it’s also like selling on marketplaces in that no B2B sale is made until a B2C conversion occurs, and brands are responsible for shipping. .

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. But it’s also like selling on marketplaces in that no B2B sale is made until a B2C conversion occurs, and brands are responsible for shipping. .

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The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. As a B2C marketer, I’m sure the possibilities are immediately obvious. Marketing attribution can be a little intimidating. So what should you do?

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

This may include a brand’s website, social media accounts, mobile app, or physical stores. Omnichannel strategies incorporate many non-transactional touch points like social media, search, and chat to facilitate communication between customer and brand. What Is the Difference Between Omnichannel and Multichannel?

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Email, SMS, mobile apps, and social media can all be used to send promotions to customers. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. Today you can pull information about their purchase history, preferences, demographics, social media habits, and more.