Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
Retail TouchPoints
DECEMBER 21, 2023
It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. After all, “conversion rate optimization” is one of the more common catchphrases in today’s retail industry. No two shoppers are the same.
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