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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. 74% of U.S.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain. Many retailers grapple with insufficient product data.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. After all, “conversion rate optimization” is one of the more common catchphrases in today’s retail industry. No two shoppers are the same.

Payments 260
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New Forrester Report: 4 Forces Shaping B2C Buying

ChannelAdvisor

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

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ESW Named As Shopware Gold Technology Partner

ESW

ENDS Notes to Editors About ESW: ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France, Italy, Japan, Hong Kong and Singapore.

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Rue21 Adds New CIO to Revamped Leadership Lineup

Retail TouchPoints

Fashion retailer Rue21 is bringing a new CIO on to its revamped leadership team. He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 245
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Consumer Goods and Retail CIOs Lead Online Shopping Initiatives

Retail TouchPoints

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.