Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. According to Unbounce , 70 percent of consumers report a slow load time decreases their chance of buying. From that same cohort, 32.3 percent claimed they are only willing to wait four seconds for a page to load.

eCommerce 280

eCommerce SEO Improvements Document 280

GetElastic

SEPTEMBER 15, 2021

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

MARCH 4, 2020

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report. Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

OCTOBER 13, 2021

If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Use the next three months to grow one with email opt-ins like: e-books cheatsheets checklists industry reports. Selling to B2B is a little different from B2C.

B2B 290

B2B Social Media Shipping Costs Marketing 290

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

JANUARY 3, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Upcoming 2020 Reports. We have some exciting reports in the works for Q1 2020. Stay tuned for these reports to be added to our Resources page!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

FastSpring

DECEMBER 8, 2022

We talked about: An iterative approach to localizing marketing efforts A step-by-step guide to looking for regional growth opportunities How to use insights from our 2022 Emerging Customer Markets report Finding regional marketing and localization partners Listen or stream the full interview or read and watch highlights from our interview below.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Blue Winston

JUNE 3, 2021

B2B Marketing Automation | B2C Marketing Automation B2B and B2C Marketing strategies became very common in the world of online businesses. B2C Marketing Automation B2C Marketing automation on the other hand is very focused on personal approach to your customers through individual, specific emails.

Marketing 67

Marketing Social Media B2C PPC 67

BigCommerce

NOVEMBER 2, 2017

How to measure and report. The importance of reviewing your site search report once a month and querying your own site for at least the top 20 most common searches. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. But it isn’t the only step. The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

JANUARY 27, 2020

This comprehensive report is your roadmap to understanding all of the innovations, trends, and technological advances reshaping online advertising in 2020 and beyond. Download this exclusive report today to stay ahead of your competitors and grow your brand in the new decade! Upcoming Paid Search Report. Fresh Content.

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

MARCH 2, 2018

With integrated analytics dashboards, pulling up reports for your marketing and sales teams is easy. AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. On the B2C side of things, welcome emails generate 320% more revenue than general promotional messages. Optimizely.

Social Media 206

Social Media Multi-channel Channel SEO 206

ROI Revolution

NOVEMBER 27, 2019

This exclusive report unveils the extraordinary benefits of Google Smart Shopping, supported by success stories and ROI client data from industry-leading brands such as PUMA, Sony, and Advance Auto Parts. Download the report now. Fill out the form now to gain instant access to this strategic executive report! Listen here!

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

JULY 3, 2018

For B2C, this extension will identify the exact keywords and ads that a site visitor clicked — giving advertisers a much better understanding of who their prospective customers are, and how they can better market to them. . Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

PPC 106

PPC Management B2C Marketing 106

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. We always spend time digging into Google Analytics, or whichever reporting tool is being used, to ensure the historic data looks clean and there are no nasty surprises.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Omnisend

JULY 26, 2023

Prepare their acct reports and LMK when you’re done.” According to Twilio SendGrid’s 2022 report, 20% of SMS recipients say that irrelevant messages are their biggest turnoff. Text abbreviations for business text messages The text abbreviation list below contains the popular text acronyms you can use in your business communication.

Games 60

Games B2B Clothing Events 60

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). The dashboard is often displayed on a web page which is linked to a database that allows the report to be dynamically updated. Pay Per Click (PPC). Business to business (B2B). Call to action (CTA). They often provide at-a-glance views of KPIs relevant to a particular objective or business process.

Merchant Services 62

Merchant Services Payment Services Payments eCommerce 62

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Here, we have a landing page report displaying the main metrics – bounce rate, conversion rate, visit duration, etc. Primal Pit Paste sells natural deodorant both B2C and B2B. Here’s a look at their ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Kissmetrics

FEBRUARY 19, 2018

In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. That’s appallingly low.

Marketing 248

Marketing Social Media SEO Blog 248

Omnisend

JANUARY 5, 2024

Sites like Instagram, YouTube, Facebook, LinkedIn, and X help both B2C and B2B companies (depending on their target audience) to promote their websites and generate fresh traffic. Paid advertising Paid or pay-per-click (PPC) advertising models are offered by search engines like Google and also social networks like Facebook.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Consumer spending habits returning to normal.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. We’ll keep reporting the COVID-19 + ecommerce news that is relevant to your brand to help you weather the storm. Download your report today and use promo code 1000ROI30 to get your discount!

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. According to reports from CNBC, Geekwire , and BusinessInsider , Amazon Prime Day 2020 has now been rescheduled to October in the wake of the ongoing coronavirus pandemic. Last updated October 1, 2020.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. New report: 2021 Holiday Success Plan for Brands. Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Last updated July 2, 2020. 6/11 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. According to reports from CNBC, Geekwire , and BusinessInsider , Amazon Prime Day 2020 has now been rescheduled to October in the wake of the ongoing coronavirus pandemic. Last updated August 4, 2020.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise. April 22 update. Then September.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. According to reports from CNBC, Geekwire , and BusinessInsider , Amazon Prime Day 2020 has now been rescheduled to October in the wake of the ongoing coronavirus pandemic. Last updated November 4, 2020.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. We’ll keep reporting the COVID-19 + ecommerce news that is relevant to your brand to help you weather the storm. Download your report today and use promo code 1000ROI30 to get your discount!

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. April 22 update. December 31 update. Then September.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. According to reports from CNBC, Geekwire , and BusinessInsider , Amazon Prime Day 2020 has now been rescheduled to October in the wake of the ongoing coronavirus pandemic. Last updated December 3, 2020.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. Claim your copy! May 6 update. April 22 update. December 31 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. According to reports from CNBC, Geekwire , and BusinessInsider , Amazon Prime Day 2020 has now been rescheduled to October in the wake of the ongoing coronavirus pandemic. Last updated September 9, 2020.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. Last updated April 8, 2021. Claim your copy! April 8 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Home Depot Quarterly Earnings Report). New report: 2021 Holiday Success Plan for Brands. of consumers report that they do most of their shopping online, with 30.8% Still, overall, 62.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. This report reveals strategies to prepare for a replatform, how to manage the transition, or what to do in the aftermath if things went wrong. Last updated February 2, 2021. Claim your copy!

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68