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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. B2B or B2C? High or low price? Social media? They just have to put it into action at checkout. Member or non-member? Where they’re coming from : Email?

Payments 278
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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Removing Friction In The eCommerce Customer Journey

Groove

Elements such as fast site speed and quick page load times, clear prices, explanatory product descriptions and a one-page checkout will have a positive impact on visitors. In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants.

eCommerce 370
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Best ecommerce apps for your online store

Omnisend

This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. Combine email and SMS with Omnisend and grow your ecommerce store with pre-built automation workflows Start free today See pricing What are ecommerce apps? These include email, live chat, phone, social media, and more.

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. You’ll never be able to compete with Amazon because all of this is incredibly expensive! So stop trying.

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The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Advanced custom pricing.