Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
Retail TouchPoints
DECEMBER 21, 2023
Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. B2B or B2C? High or low price? Social media? They just have to put it into action at checkout. Member or non-member? Where they’re coming from : Email?
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