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The Best Health and Beauty Winback Campaigns

Optimizely

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. But the marketing team hasn’t learned from it. It’s time to create a healthy and beauty winback campaign.

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Grade your business with Omnisend Benchmarks and Health Check

Omnisend

It’s no secret that time and effort are limited resources for marketers, making prioritization a subtle art form on the path to success. We have introduced Health Check and Benchmark reports, to help you measure the performance of your ecommerce store against your direct competitors. How do Health Check and Benchmarks work?

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10 Examples of Customer Retention Campaigns

Smile.io

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

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10 Examples of Customer Retention Campaigns

Smile.io

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

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5 Marketing Ethics to Follow on Social Media

Kissmetrics

How important are marketing ethics when it comes to your purchase decisions? Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow? Let’s begin by discussing the basics of marketing ethics.

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Celebrate World Mental Health Day with 10 Wellness Brands

Smile.io

Gone are the days where “mental health” or “mental illness” were taboo topics to be avoided at all costs. This October 10th is World Mental Health Day , initially created by the World Health Organization. ”, they deliver value beyond the typical store-customer exchange.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.