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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif.

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How to Run Effective Food Ads

Kissmetrics

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. If you’re using social media, then according to Up Menu : Facebook has enormous potential for restaurants. It’s not all about social media, though.

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6 MarTech Trends in 2021 and Beyond

Kissmetrics

In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. Some common (and growing) opportunities for personalization include: targeted emails custom video messages product recommendations social media. What Is MarTech?

Marketing 278
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

With ecommerce and m-commerce continually growing as the most popular online channels, these will likely significantly impact the growth of the online footwear market. Send welcome emails, follow-up messages, and much more on via multiple channels to reach your customers at their convenience.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

For these functions, as well as others that result in customer success, your platform will need: Behavioral data collection and unification capabilities Lifecycle-specific segmentation Personalizable automations Lifecycle stage-specific campaigns Multi-marketing channel integration. Bringing out the big guns on social media is one of them.

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Not only can a CRM act as a virtual Rolodex, it’ll also keep every email, call, and social media interaction in one place so you can see at a glance your previous communication with a reporter or publication. Three of the The Next Web’s top five posts from the past half year are about social media. Pitching the press.

eCommerce 340
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RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

RTP blog

Cherry Pick uses an AI-powered engine to identify beauty products customers are commenting on in social media networks, and then delivers product-specific email and advertising at the “moment of intent.” And social networks have more than enough advertising for my taste. Mmmm, Toblerone and macadamia nuts.)

Events 150