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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Lockie Andrews – Catalyst Consulting Lockie Andrews at Catalyst Consulting is celebrated for her holistic view of digital transformation in retail and eCommerce.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Returns by category Some retail categories see more returns than others.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So it's no wonder that for many online retailers, it's one of the busiest days of the year. In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. Black Friday eCommerce Strategy – Tip 4: Publish Blog Posts. So, how can eCommerce sites make the most out of Black Friday?

eCommerce 104
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Husband and Wife Team Go From a Handful of SKUs to a Hands-Free Dropshipping Empire

Etail Solutions

Just ask Chris Unangst and his wife, owners of Olivabel, an online retailer of consumer electronics and other products. Growth is good. Unless it keeps you up all night.

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Why Brands and Retailers Are Going D2C on Marketplaces

ChannelAdvisor

This blog is a guest post from ChannelAdvisor partners, Pricefalls Marketplace. . At Pricefalls Marketplace, we have witnessed brands opening stores that did not sell direct-to-consumer 5 years ago. Both retailers and brands have seen a change in shopping behavior, particularly in millennials.

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