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Replatforming Your Website: Avoid Marketing Pitfalls

ROI Revolution

This blog is a sneak peak into our recently updated report on replatforming your website. Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. All are areas where your business can be greatly impacted. Claim your copy here!

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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

They’ve been an essential marketing tool for decades. Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. No, thank you.

Customer 360
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January 2022 SEO News Recap

ROI Revolution

This search engine averages more than 100 million searches per day and, in many markets, is the most downloaded browsing app on Android. White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly. Yoast SEO Blog. Search Engine Roundtable.

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 148
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business.

Marketing 318