Kissmetrics

SEPTEMBER 14, 2017

A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. White Papers. We offer a document (proposal template) that is specifically related to our product (online proposal software), and specific to an industry (accounting, marketing, architecture, etc).

SEO 279

SEO White Paper Document Improvements 279

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Landing pages, like any other part of your online marketing strategy, need goals. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups.

PPC 293

PPC White Paper Web Design Information 293

ROI Revolution

FEBRUARY 16, 2023

One key trend that we noted from the results of our 2023 State of Digital Marketing Survey (stay tuned for more content with the results!) is that marketers are not able to increase their budgets this year. Read our article on How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget for more.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Kissmetrics

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads. Snapchat’s Audience Insights is a powerful tool for marketers. There’s plenty of data that shows it’s an effective marketing strategy.

Social Media 348

Social Media eCommerce Download White Paper 348

Liveintent

OCTOBER 21, 2019

But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform. Growth marketers are all about engaging customers at every stage of the funnel. Here’s how you can do just that.

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 90

eCommerce Multi-channel Social Media Article 90