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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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13 Ways to Harness the Power of Email Marketing Strategy to Boost Your Social Media & SEO

ROI Revolution

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts? Crafting an effective CTA is easy, but it requires thought and planning.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

When it comes to ecommerce-specific marketing tools, Squarespace has: Abandoned Cart Recovery Customer Notifications Product Reviews Related Products Waitlists Facebook and Instagram Selling Discounts, Gift Cards, and Coupons Email Signups Blogs. Squarespace Cons. BigCommerce Marketing.

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How to get repeat customers: Proven strategies for success

Omnisend

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. It’s the perfect incubator for trust and loyalty.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Here’s how.

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Amazon vs. Walmart: Where Should You Sell?

Algopix

In this blog post, we will dissect the fundamental differences between Amazon and Walmart as e-commerce platforms for sellers. Integration and Multi-Channel Selling If you want to diversify your sales channels, you need to consider how well each platform integrates with other e-commerce channels.

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