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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312
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Retail Media: Everything You Need to Know

Retail TouchPoints

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media? What is a retail media network?

Retail 297
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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

To help, consider the four, Retail Minded approved resources below. Resource #1: Faire If diversifying your storefront – whether it’s digital or brick and mortar – from marketplace competition is among your 2024 goals, then look to Faire to help. Do you offer a multi-carrier shipping strategy? Begin your search with Faire now.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 285
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How to get repeat customers: Proven strategies for success

Omnisend

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. It’s the perfect incubator for trust and loyalty.

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Amazon vs. Walmart: Where Should You Sell?

Algopix

Integration and Multi-Channel Selling If you want to diversify your sales channels, you need to consider how well each platform integrates with other e-commerce channels. Your choice should align with your business goals, target audience, product niche, and resources.

eCommerce 121