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Why DTC Brands Are Joining The OTT Movement

RTP blog

Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV. By Rebecca Lerner, MadHive. Digital TV And The Future Of DTC Brands. Measurement That Matters.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. And over 65% of cord-cutters want free or reduced cost ad-supported services — like Tubi. The service is free to all users, and there is no ad-free option.

Blog 93
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How to Get Started With Video Marketing

Kissmetrics

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 357
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How to Create an OTT Platform in 2023

Ecommerce Platforms

OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows, movies, and music. What are Some Popular OTT Platforms?

Payments 104
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Nov. 2019 Bezos Bulletin: Amazon TV Advertising & Brand Awareness

ROI Revolution

At the beginning of this year, Amazon launched an ad-supported content stream under Freedive (IMDb’s streaming service). Fire TV could also be used as an OTT (over-the-top) media service (other examples of this would be Apple TV, Chromecast, or Roku). Brand Awareness Campaigns Increase on Amazon.

Books 60
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Advertising on Hulu: Ad Formats, Examples & Tips

CPC Strategy

Streaming Advertising on Hulu: Ad Formats, Examples & Tips By Emily Sullivan May 08 2024 With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach their target audiences while they stream television shows and movies. At just $7.99

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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

As an Amazon Ads Advanced Partner , Tinuiti teams were eligible to take part in the AMC alpha program, and over the past 3 years have experienced its many impressive and game-changing capabilities firsthand. Advertisers can generate aggregated reports based on both their own data sets and their Amazon Advertising campaign events. *A