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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. The Recommendation Email. Oftentimes, great customer service from a company is enough to get you to recommend them. Views certain content on your web page.

Marketing 275
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Including an SME in one of your blog posts also increases their exposure.

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. How Coronavirus Is Impacting Ecommerce.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. What retailers are missing in today’s inbound tactics are new 1:1 personalization capabilities that go beyond product recommendations.

Marketing 175
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January 2022 SEO News Recap

ROI Revolution

White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper. Yoast SEO Blog. Google: Fluff Content Hard for Search Engines to Understand & Rank.

SEO 78
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. How Coronavirus Is Impacting Ecommerce.